Responsibilities

• Help shape and execute demand generation strategy aligned to AWS Elevate program goals and target executive personas.
• Design, launch, and optimize multi-channel campaigns including email, paid media, ABM, webinars, events, and partner-led initiatives.
• Translate AWS GTM priorities and program objectives into executable campaign plans.
• Lead and facilitate weekly pipeline calls with Sales, Program Managers, and AWS stakeholders.
• Review pipeline creation, stage progression, conversion rates, and follow-up actions.
• Ensure marketing-sourced and influenced opportunities are tracked and advancing.
• Identify pipeline risks and recommend corrective actions.
• Manage marketing automation workflows, segmentation, lead scoring, and routing.
• Partner with Sales to ensure lead quality and clean handoffs.
• Support AWS co-sell and MDF-funded activities and reporting.
• Monitor campaign performance, pipeline contribution, and ROI.
• Produce performance and pipeline reports with insights.
• Continuously test and optimize campaigns.
• Align with Program Managers on timelines and commitments.
• Partner with Content and Creative teams on campaign assets.
• Stay current on demand generation and AWS marketing best practices.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3–6+ years of experience in demand generation or revenue marketing.
• Experience leading or supporting pipeline review calls.
• Hands-on experience with marketing automation platforms and CRM tools.
• Strong analytical and communication skills.

Preferred

• Experience with AWS partner or hyperscaler programs.
• Familiarity with AWS Partner Central, MDF, and co-sell.
• Experience marketing to executive personas and enterprise accounts.

Benefits

• Medical, dental, and vision plans.
• Flexibility including remote work options.
• Opportunities for growth across sectors.