Own the marketing automation and campaign lifecycle, ensuring precise data, smooth lead-to-sales handoff, and global performance optimization across programs.

• Marketing Automation & Campaign Execution: Maintain Marketo assets, build emails, landing pages, and nurture programs.
• Performance Analytics & Reporting: Monitor metrics, produce dashboards, identify gaps, and recommend action plans.
• Lifecycle & Handoff Oversight: Define routing, scoring, lifecycle transitions, and ensure alignment with sales for global campaigns.