Demand Generation Program Manager (Contract)

USA (Remote)

$65/hr – $70/hrMid Level3+ years expFull time

Posted 1 day ago

Job Summary

Own end-to-end demand-gen sponsorships and vendor programs, drive channel and messaging adaptations, and optimize campaigns across regions; partner with marketing ops and continuously test new channels.

  • Lead sponsorships and paid campaigns from planning to optimization
  • Manage vendor relationships and program logistics
  • Expand campaigns across Europe and APAC with localization

Job Description

Responsibilities

  • Run day-to-day execution of sponsorships, vendor programs, and paid campaigns across selected channels.
  • Own vendor relationships and program logistics, including timelines, deliverables, budgets, launches, and follow-up.
  • Help expand verticalized campaigns by adapting messaging and channel strategies for specific industries and buyer segments.
  • Research and recommend new channels, sponsorships, vendors, and campaign opportunities to test during the contract period.
  • Support regional campaign execution across Europe and APAC as we expand localization.
  • Partner with marketing ops to execute lifecycle and nurture programs tied to key business objectives.
  • Monitor program performance and translate results into recommendations for optimization, renewal, expansion, or future testing.
  • Document learnings, processes, and recommendations so successful programs can continue and scale beyond the contract period.

Requirements

  • 3–5+ years of hands-on experience in demand generation, digital marketing, paid media, or a related field.
  • Experience managing media sponsorships, paid advertising programs, or vendor-led campaigns across multiple channels.
  • The ability to ramp quickly and independently own programs from execution through reporting.
  • Strong project management instincts. You keep deadlines, budgets, vendors, and stakeholders organized and communicate early when things shift.
  • Comfort working with data. You can pull reports from tools like HubSpot, Salesforce, or HockeyStack, assess performance, and turn the numbers into actionable recommendations.
  • A test-and-learn mindset and the ability to prioritize opportunities within a defined six-month engagement.
  • Curiosity about using AI tools and workflows to improve efficiency, accelerate execution, and test new approaches.

Preferred

  • (Tacos? If you need an ice-breaker, ask how we say thanks by giving tacos!)
  • Experience with LinkedIn Campaign Manager, Google Ads, Common Room, 6sense, or other programmatic advertising platforms.
  • Experience managing programs and workflows in tools such as Asana.
  • A background in vendor negotiation or media buying, with a track record of getting more value from sponsorship budgets.
  • Experience executing campaigns across international or regional markets.
  • Experience in B2C marketing or industries outside traditional B2B demand gen. We value people who bring ideas from different playbooks.
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Coder

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Coder is an AI software development company leading the future of autonomous coding. We empower teams to build software faster, more securely, and at scale through the collaboration of AI coding agents and human developers. Our mission is to make agentic AI a safe, trusted, and integral part of every software development lifecycle.

Founded in 2017
Austin, Texas, USA
571 employees (16 in marketing)
91% recommend to a friend
100% CEO approval

Salaries

Posted range

$65/hr – $70/hr

Taken straight from the job posting.

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Funding

Total Funding
$82.8M
Last Raise
$35M
Series B, 2 years ago

Funding History

  • Jun 2024
    Series B • $35M
  • Apr 2020
    Series B • $31.8M
  • May 2019
    Series A • $11.5M

Traffic Signals

Monthly Visitors
189.8K
Monthly Google Ads Budget
$5.1K
Traffic Source Mix
Search
32%
Direct
27.1%
Referral
7.4%
Social
1.7%
Paid
0.4%

Headcount Trend

Current headcount: ~576

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