Demand Generation Principal at Via | New York City, NY

Demand Generation Principal

New York City, NY (On-site)

Salary Not AvailableSenior Level2+ years expFull time

Posted 2 months ago

Job Summary

Own global field marketing and PR for transit-tech programs with strong emphasis on event led programs, media outreach, and ROI tracking. Focus on executive visibility, partnerships with PR, and cross‑functional collaboration to shape campaigns, collateral, and speaking opportunities for B2B/B2G audiences.

Field marketing ownership: events, speeches, media outreach, and campaign ROI.
Partner with PR, product, and digital to craft collateral and secure speaking opportunities.
Pre and post event outreach with BD to set up meetings and open opportunities.

Job Description

Develop Via’s global field marketing and public relations strategy for owned and sponsored transit- tech programs (both live and virtual) through rigorous industry research based on Via’s objectives, target markets, and annual budgets.
Draft speeches and arrange interviews for Via’s top executives in order to increase Via’s brand awareness and image.
Support the annual global event strategy for Via’s B2B and B2G businesses to maintain a positive public image for Via.
Create campaigns and press releases to support a packed calendar of events and webinars, media, public and potential client engagements, manage the event experience, and measure results and ROI from these efforts.
Manage all aspects of event coordination, including budget, event messaging, speaker submissions, contracts, vendor relations, etc.
Maintain and update informational documentation throughout the event.
Invite journalists and other members of the media to cover the events and create buzz around the events.
Conduct post-event and campaign evaluations and ROI analysis per campaign used to maintain a positive public image for Via; adjust our strategy based on results.
Work with the broader Rarketing team to create Via’s flagship promotional programs, including Women in Transit-Tech and Via’s annual customer summit.
Partner with the Public Relations team and other Via teams to write and submit clear and concise proposals for speaking opportunities to promote Via’s brand and its transit-tech solutions.

Via

4.0 Glassdoor

Via is on a mission to create public transportation systems that provide far greater access to jobs, healthcare, and education. Our platform serves as the technology backbone for modern transit networks, transforming antiquated and siloed public transportation systems into smart, data-driven, and efficient digital networks. With hundreds of agency partners in 30+ countries, Via is recognized as the leading transportation technology and service provider for governments.Via’s platform has pioneered microtransit — a new mode of mass transit — and today offers a comprehensive, end-to-end public transit solution that helps our customers design, operate, and optimize their transit systems using software, services, and billions of proprietary real-world trip data points. The result: lower costs, equitable access, and better passenger experiences.

Founded in 2012

New York, New York, USA

1.8K employees (121 in marketing)

ridewithvia.com

74% recommend to a friend

81% CEO approval