Demand Generation at Metabase | USA | $142K/yr – $170K/yr

Demand Generation

USA (Remote)

$142K/yr – $170K/yrMid LevelFull time

Posted 3 months ago

Job Summary

Own multi‑channel experimentation and end‑to‑end campaign execution for a technical B2B audience, using rigorous learning loops to decide where to invest next.

Own a pipeline of experiments across paid social, email, newsletters, community platforms, digital events, and sponsorships
Design tests with clear hypotheses, success metrics, and learning timelines; build dashboards to track KPIs

Job Description

Develop a pipeline of experiments across channels — paid social, newsletters, community platforms, email, digital events, conference sponsorships, and others
Design each test with a clear hypothesis, defined success metrics, and a realistic timeline for learning
Identify and evaluate new channel opportunities — from niche SMB technology newsletters to retargeting programs for closed-lost accounts — and build the case for where to invest next
Stay close to where Metabase's target audiences (data teams, developers, technical buyers) actually spend their time, and bring creative ideas for reaching them there
Own campaign execution end-to-end: briefing copy and creative, coordinating with internal stakeholders, managing vendor relationships, and hitting launch dates
Run programs across a wide range of formats — newsletter sponsorships, Reddit and Meta ad campaigns, retargeting, closed-lost re-engagement, digital events like demo weeks, and conference sponsorships
Work closely with the PMM and content teams to ensure messaging is sharp, on-brand, and tailored to the channel and audience
Manage budgets and allocate spend across the portfolio based on performance and learning goals
Define KPIs for every program before it launches — and hold yourself accountable to them
Build and maintain dashboards that make campaign performance visible and legible to stakeholders across marketing and sales
Synthesize results into clear, actionable learnings: what worked, what didn\'t, what to do next, and what to kill
Develop a compounding library of learnings that makes each new test smarter than the last

Metabase

5.0 Glassdoor

Metabase is bringing data tools with the elegance and simplicity of consumer products to the crufty world of enterprise business intelligence. We provide an opinionated open source starting point for how companies should measure, analyze and share their data as well as a suite of tools to deal with the complexity that arises as they grow.We're hiring and would love for you to join us 👋

Founded in 2014

Spring Valley, California, USA

113 employees (14 in marketing)

www.metabase.com

100% recommend to a friend

100% CEO approval