Demand Generation & Marketing Operations Specialist

Philadelphia, PA (Remote)

$75K/yr – $90K/yrMid Level4+ years expFull time

Posted 3 weeks ago

Job Summary

The role owns end-to-end ABM and demand-gen operations, leading platform management (ZoomInfo, Active Campaign, Webflow), data integrity with Salesforce, and weekly performance reporting to CRO. It will build targeted campaigns, nurture flows, and landing pages while surfacing pipeline-driven insights for leadership.

  • Own ABM program execution and day-to-day platform management
  • Surface prioritized accounts and deliver weekly pipeline insights to leadership

Job Description

Responsibilities

  • ABM Program Execution — ZoomInfo
  • Run the ZoomInfo ABM platform day to day: ICP account list construction, intent data monitoring, contact enrichment, and territory-level targeting
  • Monitor intent signals and surface prioritized accounts to the sales team weekly
  • Maintain ZoomInfo data hygiene and Salesforce sync
  • Email Marketing & Campaign Execution — Active Campaign
  • Manage the Active Campaign platform: workflow architecture, list segmentation, lead scoring, automation sequences, and SFDC integration
  • Build and manage segmented nurture campaigns for new logo prospects and upsell targets
  • Report campaign performance to the CRO weekly: open rates, click-through rates, MQL conversions, and pipeline influence
  • Landing Page Development — Webflow
  • Build and maintain campaign-specific landing pages in Webflow for ABM campaigns, product launches, event promotion, and gated content

Requirements

  • 4 to 6 years of experience in demand generation, marketing operations, or growth marketing in a B2B SaaS environment
  • Hands-on, platform-level proficiency with ZoomInfo (ABM, intent data, audience building) and Active Campaign or a comparable marketing automation platform
  • Demonstrated experience building and managing ABM campaigns: ICP targeting, account segmentation, and territory-aligned outreach
  • Webflow experience: ability to build and publish campaign landing pages without developer support
  • Strong Salesforce proficiency: campaign tracking, lead routing, pipeline attribution reporting
  • Experience contributing to a marketing-sourced pipeline number and reporting on it with credibility
  • Strong analytical capability: dashboards, attribution data, presenting findings to leadership

Preferred

  • Experience in fintech, core banking software, or the credit union industry
  • Background working alongside a creative/content marketer and a product marketer in a collaborative team
  • Experience with SEO, paid social, or PPC as supporting demand generation channels
  • Bachelor's degree in Marketing, Business, Analytics, or a related field (or equivalent experience)

Benefits

  • At Sharetec, we believe in taking care of our people, both professionally and personally. Our comprehensive benefits package includes competitive salaries, medical, dental, vision, life, and disability coverage, generous Paid Time Off (PTO), paid holidays (including your birthday off!), a $1,000 employee referral program, and a 401(k) with company matching.
Sharetec Systems logo

Sharetec Systems

3.3 Glassdoor

At Sharetec, we develop web-based core processing and digital solutions for Credit Unions with two goals: make it smarter and keep it simple. We offer credit unions the latest technology, more products and services, faster deployment of new products, and one of the best business continuity plans in the industry. Our system is scalable to meet the needs of credit unions of every size — all while providing a user interface that greatly reduces training time and the need for day-to-day support. Most importantly, we are committed to delivering excellent ROI and lower cost of ownership so you can stay on the cutting edge of technology without cutting into your bottom line. If you are a credit union leader in need of a new solution or upgrade, please reach out. We would love to meet you and show you how Sharetec can help grow your credit union. We hope you join our community of over 280 credit unions and growing!

Founded in 1993
Fort Wayne, Indiana, USA
135 employees (3 in marketing)
33% recommend to a friend
20% CEO approval

Salaries

Posted range

$75K/yr – $90K/yr

Taken straight from the job posting.

See all Sharetec Systems salaries

Marketing Team

Marketing Team Size
3 (2% of company)
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
2.4K
Traffic Source Mix
Search
27.9%
Direct
48.1%
Referral
5.9%
Social
16.6%
Paid
1.4%

Headcount Trend

Current headcount: ~135
Sharetec Systems logo

Demand Generation & Marketing Operations Specialist

Sharetec Systems · Philadelphia, PA · Remote