Responsibilities

• ABM Program Execution — ZoomInfo
• Own the ZoomInfo ABM platform end-to-end: ICP account list construction, intent data monitoring, contact enrichment, and territory-level targeting
• Monitor intent signals and surface prioritized accounts to the sales team weekly
• Own ZoomInfo data hygiene and Salesforce sync
• Email Marketing & Campaign Execution — Active Campaign
• Own the Active Campaign platform: workflow architecture, list segmentation, lead scoring, automation sequences, and SFDC integration
• Build and manage segmented nurture campaigns for new logo prospects and upsell targets
• Report campaign performance to the CRO weekly: open rates, click-through rates, MQL conversions, and pipeline influence
• Landing Page Development — Webflow
• Build and maintain campaign-specific landing pages in Webflow for ABM campaigns, product launches, event promotion, and gated content
• Optimize conversion performance through A/B testing and iterative improvement
• Ensure all pages reflect current brand standards and integrate with Active Campaign and Salesforce
• Salesforce Integration & Technical Collaboration
• Partner with the Salesforce Administrator as the primary marketing-side technical collaborator for all marketing-to-SFDC integrations
• Co-own lead routing rules, campaign member statuses, MQL assignment logic, lifecycle stage transitions, and opportunity influence tracking
• Own UTM structure, campaign attribution, and pipeline source tracking in partnership with the Salesforce Administrator
• Pipeline Reporting & Analytics
• Own the marketing-sourced pipeline dashboard and deliver weekly reports to the CRO
• Provide biweekly performance insights identifying wins, underperforming segments, and optimization opportunities
• Deliver quarterly CAC and marketing ROI analysis across channels

Requirements

• 4–6 years of experience in demand generation, marketing operations, or growth marketing in a B2B SaaS environment
• Hands-on, platform-level proficiency with ZoomInfo (ABM, intent data, audience building) and Active Campaign or a comparable marketing automation platform
• Demonstrated experience building and managing ABM campaigns — ICP targeting, account segmentation, and territory-aligned outreach
• Webflow experience: ability to build and publish campaign landing pages without developer support
• Strong Salesforce proficiency — campaign tracking, lead routing, pipeline attribution reporting
• Proven ability to own a marketing-sourced pipeline number and report on it with credibility
• Excellent analytical capability — dashboards, attribution data, presenting findings to senior leadership

Nice to Have

• Experience in fintech, core banking software, or the credit union industry
• Background working alongside a creative/content marketer and a product marketer in a collaborative team
• Experience with SEO, paid social, or PPC as supporting demand generation channels
• Bachelor’s degree in Marketing, Business, Analytics, or a related field (or equivalent experience)

Benefits

• competitive salaries
• medical, dental, vision, life, and disability coverage
• generous Paid Time Off (PTO)
• paid holidays (including your birthday off!)
• a $1,000 employee referral program
• a 401(k) with company matching