Demand Generation & Marketing Operations Specialist at Maximize Learning | Fort Wayne, IN | $75K/yr – $90K/yr

Demand Generation & Marketing Operations Specialist

Fort Wayne, IN (Remote)

$75K/yr – $90K/yrSenior Level4+ years expFull time

Posted 3 months ago

Job Summary

Own ABM engine and funnel plumbing across ZoomInfo, Webflow landing pages, Active Campaign, and Salesforce with weekly account prioritization, data hygiene, nurture, and reporting that ties to pipeline influence.

ABM and demand-gen ownership: ICP targeting, intent monitoring, and contact enrichment.
Platform orchestration: ZoomInfo, Active Campaign, Salesforce, Webflow landing pages, and lead routing that moves MQLs to opportunities.
Analytics and governance: weekly CRO updates, dashboards, CAC/ROI signals, and optimization opportunities.

Job Description

Responsibilities

Own the ZoomInfo ABM platform end-to-end: ICP account list construction, intent data monitoring, contact enrichment, and territory-level targeting
Monitor intent signals and surface prioritized accounts to the sales team weekly
Own ZoomInfo data hygiene and Salesforce sync
Own the Active Campaign platform: workflow architecture, list segmentation, lead scoring, automation sequences, and SFDC integration
Build and manage segmented nurture campaigns for new logo prospects and upsell targets
Report campaign performance to the CRO weekly: open rates, click-through rates, MQL conversions, and pipeline influence
Build and maintain campaign-specific landing pages in Webflow for ABM campaigns, product launches, event promotion, and gated content
Optimize conversion performance through A/B testing and iterative improvement
Ensure all pages reflect current brand standards and integrate with Active Campaign and Salesforce
Partner with the Salesforce Administrator as the primary marketing-side technical collaborator for all marketing-to-SFDC integrations