Responsibilities

• Develop and execute high-impact demand generation plans for mid-market and enterprise B2B SaaS.
• Plan, launch, and optimize ABM campaigns (1:1 and 1:few) to engage target accounts and drive conversions.
• Lead cross-functional collaboration with Sales, Marketing Operations, Revenue Operations, and Content to deliver integrated campaigns.
• Continuously analyze campaign performance, extract ROI insights, and optimize activities accordingly.
• Think creatively to design campaign concepts that resonate with key accounts.
• Oversee and optimize investments across paid channels (LinkedIn, Google Ads, Reddit) to maximize lead quality and volume.
• Regularly report to leadership on campaign performance, pipeline contribution, and business outcomes.

Requirements

• 3-5 years of proven B2B SaaS growth with documented success stories.
• 2–3+ years running ABM and demand generation for mid-market and enterprise in B2B SaaS.
• Experience managing cross-functional teams and aligning with Sales on joint marketing-sales objectives.
• Strong analytics mindset with data-driven ROI measurement and clear reporting.
• 2+ years hands-on HubSpot experience.
• Creative thinker capable of generating unique, compelling campaign concepts.
• Familiarity with major paid channels and digital marketing strategies.

Benefits

• Competitive salary and growth-based bonus opportunities
• Top-notch, well-resourced team, including MOps and RevOps
• Opportunities to attend international conferences and team off-sites
• Generous education budget for professional development and certifications
• Hybrid structure: 3 days in Austin office, 2 remote