Responsibilities

• Develop and execute highly strategic demand generation plans, specifically tailored for mid-market and enterprise B2B SaaS.
• Plan, launch, and optimize Account-Based Marketing (ABM) initiatives (1:1 and 1:few campaigns) that effectively engage and convert target accounts.
• Lead cross-functional collaboration with Sales, Marketing Operations, Revenue Operations, and Content teams to deliver integrated, impactful campaigns.
• Continuously analyze campaign performance, utilizing analytical skills to draw actionable insights, optimize activities, and clearly communicate results tied to ROI.
• Think creatively and strategically, devising unique campaign concepts that cut through the noise and resonate with the target audience and accounts.
• Oversee and optimize investments across major paid channels (LinkedIn, Google Ads, Reddit ads etc.) to maximize lead quality and volume.
• Regularly report to leadership on campaign performance, pipeline contribution, and achieved business outcomes.

Requirements

• 3-5 years of proven track record in B2B SaaS growth (please showcase success stories).
• Minimum 2-3 years of direct experience running successful ABM and demand generation campaigns targeting mid-market and enterprise accounts in B2B SaaS.
• Demonstrated experience managing cross-functional teams and aligning closely with Sales to deliver joint marketing-sales objectives.
• Exceptional analytical skills with a data-driven approach to measuring campaign success and reporting clear ROI.
• 2+ years of hands-on experience with HubSpot.
• Creative thinker who excels in generating unique, compelling campaign concepts.
• Comprehensive familiarity with major paid acquisition channels and digital marketing strategies.

Preferred

• Familiarity with Product Management, Product Analytics, and User Engagement & Experience niches and tools will be a significant plus

Benefits

• Competitive salary and growth-based bonus opportunities
• Top-notch, well-resourced team, including Marketing Operations (MOps) and Revenue Operations (RevOps)
• Opportunities to attend international conferences and team off-sites
• Generous education budget for professional development and certifications
• Hybrid structure: 3 days in office (in our Austin office), 2 remote