Demand Generation Marketing Manager at Sensiba | Arizona, USA | $86K/yr – $177K/yr

Sensiba

Demand Generation Marketing Manager

Arizona, USA (Hybrid)

$86K/yr – $177K/yrSenior Level3+ years expFull time

Posted 5 months ago

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Job Summary

Demand generation-focused role with responsibilities spanning ICP targeting, campaign execution, and cross-functional alignment. Emphasis on building targeted audiences and maintaining high-quality, value-driven programs. Requirements highlight B2B and professional services experience, marketing tech fluency, and strong collaboration skills.

Job Description

Responsibilities

Demand Generation Strategy
Plan and execute demand generation programs that support both self-serve engagement and sales-supported growth models
Align demand strategies with firm growth priorities, service offerings, and revenue goals
Balance scalable programs with targeted, ICP-driven initiatives
ICP Targeting Segmentation
Collaborate with Marketing, Sales, and Practice Leaders to define and refine Ideal Customer Profiles by industry, company size, and service needs
Build and manage segmented audiences aligned to ICPs, buyer roles, and lifecycle stages
Ensure demand programs emphasize relevance, quality, and long-term value creation
Campaign Execution and Nurture
Plan and execute integrated campaigns across email, content promotion, webinars, digital advertising, and other channels

Sensiba

Sensiba’s comprehensive accounting, tax, and consulting services help businesses and people solve problems, navigate complexity, and build a foundation for sustainable growth. A top-75 U.S. firm, we’re passionate about collaborating with clients to increase efficiency, mitigate risk, and prepare to embrace emerging opportunities. As a certified B Corp, we foster a culture where people, families, and communities thrive.

Founded in 1977

San Ramon, California, USA

www.sensiba.com