Demand Generation Marketing Manager, Americas at Hitachi Vantara Corporation | Atlanta, GA

Demand Generation Marketing Manager, Americas

Atlanta, GA (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive B2B demand generation for Hitachi Vantara by leading multi-channel campaigns that generate pipeline.

Own multi-channel demand generation campaigns that deliver new opportunities and measurable pipeline.
Must-have: 7–10 years in B2B technology marketing with cross-functional leadership.
Standout: Strong partner collaboration and data-driven optimization across channels.

Responsibilities

Develop demand generation marketing campaigns with a multi-channel approach that engages our target audience and deliver new opportunities and pipeline.
Utilize customer insights, market trends, and competitive intelligence to refine targeting and messaging strategies.
Collaborate with Field Marketing Managers, Sales, Data Analytics and other teams to align on messaging, targeting, and measurement.
Align with Partner sales and marketing teams to integrate partners into campaigns and identify where we can extend reach and results with campaigns through partners.
Manage project timelines and budgets to ensure efficient and agile execution of programs.
Provide regular updates to marketing and sales leadership on the status of marketing programs, how we are contributing to pipeline and helping meet our objectives.
Continuously optimize and refine strategies and tactics to optimize results and ROI.

Requirements

Bachelor’s degree in marketing or equivalent work experience.
Minimum of 7-10 years of experience in B2B technology, software and/or services companies.
Proven track record of leading successful cross-functional marketing campaigns.
Strong understanding of various marketing channels and their roles in an integrated strategy.
Experience working with partners on demand generation campaigns.
Excellent project management and organizational skills.
Salesforce and Marketo or marketing automation expertise.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Exceptional communication and interpersonal skills.

Benefits

We help take care of your today and tomorrow with industry-leading benefits, support, and services that look after your holistic health and wellbeing.
We’re also champions of life balance and offer flexible arrangements that work for you (role and location dependent).
We’re always looking for new ways of working that bring out our best, which leads to unexpected ideas.
Here, you’ll experience a sense of belonging, and discover autonomy, freedom, and ownership as you work alongside talented people you enjoy sharing knowledge with.