Demand Generation Marketing Manager at Adams Limitless | Buffalo, NY | $98K/yr – $100K/yr

Adams Limitless

Demand Generation Marketing Manager

Buffalo, NY (On-site)

$98K/yr – $100K/yrSenior Level8+ years expFull time

Posted 3 weeks ago

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Job Summary

Own and scale a centralized digital marketing capability across multiple units, balancing strategy with hands-on execution to drive qualified leads and pipeline with PPC and SEO programs.

Lead multi-channel campaigns and dashboards tracking leads, channel performance, and trends.
Coach local teams and raise execution discipline across decentralized units.
Define KPIs and baseline targets to ensure parity between large and small units.

Job Description

Responsibilities

Strengthen and scale digital marketing performance across multiple business units.
Maintain strong digital execution within the largest and most complex core business.
Blend strategic leadership with hands-on execution where required.
Enable other teams through structure, coaching, and performance accountability.
Improve lead quality, increase marketing contribution to sales, and establish consistent performance discipline.
Own and optimize PPC strategy with a focus on qualified lead growth and cost efficiency.
Lead SEO strategy and collaborate on content planning aligned to buyer intent.
Plan, execute, and optimize multi-channel campaigns across paid media, organic search, email, and landing pages.
Develop and maintain dashboards tracking lead volume, channel performance, product categories, and trends.
Pilot new digital tactics and campaigns prior to scaling across other business units.

Requirements

8+ years of digital marketing experience with deep expertise in PPC and SEO.
Proven success driving lead generation and pipeline contribution in B2B environments.
Strong experience executing multi-channel digital marketing campaigns.
Advanced analytical and reporting skills, including dashboard development.
Ability to coach and elevate marketers at varying experience levels.
Comfort operating across multiple business units with differing priorities.
Experience within decentralized or multi-entity organizations.
Familiarity with CRM systems, marketing automation platforms, and conversion optimization.

Preferred

Background in industrial, manufacturing, construction, or technical B2B markets preferred.

Adams Limitless

Adams Limitless: Executive Recruitment for the Built Environment85% of workers are open to a career change, how do you plan on keeping them? Adams Limitless is a specialized executive search firm helping construction, development, and real estate leaders across North America build unstoppable leadership teams.From C-level visionaries to VP and Director-level operators, we recruit the leaders driving growth, innovation, and execution in the built environment — including residential, commercial, industrial, and modular sectors.With deep industry expertise and a proven search framework, we act as your hiring partner to uncover the top 5% of leadership talent — even when they’re not actively looking.Whether you're scaling a new region, launching a strategic initiative, or replacing a legacy leader, our high-touch, data-driven approach ensures alignment on both performance and culture — the two cornerstones of lasting executive success.Specialties:CEO, COO, CRO, CTPVP, Sales and OperationsVP & Director-Level TalentDevelopment & Construction OperationsLand Acquisition & PlanningArchitecture & EngineeringFinance, Legal & Strategy Leaders🔹 Our Difference:A 5-stage “Recruitment Reimagined” methodology built for speed and precisionTalent Scorecards, DISC/Trimetrix benchmarks, and culture-first screeningExecutive branding and employer marketing to attract passive leadership talentNorth American reach with niche-level depthReady to add firepower to your leadership team?Visit www.adamslimitless.com or message us to learn more about how we help top-tier companies build with purpose.

Founded in 2018

Barrie, Ontario, CAN

8 employees (1 in marketing)

Adamslimitless.com