Define and execute signal-led outbound strategy for enterprise accounts: choosing which accounts earn outreach, when, and through which channels.

Build and run multi-channel campaigns across outbound, events, webinars, and digital that drive enterprise pipeline from first touch through closed-won.

Write and refine enterprise outbound messaging aligned to Zapier's AI and automation use cases, across buying committee personas.

Design account-based plays for high-value targets: multi-threading across buying committees, persona-specific outreach, and deal acceleration.

Partner directly with Sales to align campaigns with active deal motion and enable the team with sequences, messaging frameworks, and activation guidance.

Run three or more experiments per week across messaging, channels, offers, and timing, and share learnings that compound across the team.

Design and ship AI-driven workflows that orchestrate tools like agents, LLMs, and enrichment platforms into repeatable systems that elevate outbound quality across campaigns

• Growth Infrastructure: design AI-driven outbound sequences and tooling that scale across buying committees.
• Demand Gen & ABM: run multi-channel campaigns aligned to active deals and sales motion.
• Messaging & Experiments: craft buyer-specific messaging and execute 3+ weekly tests to accelerate pipeline.