Demand Generation Manager

Minneapolis, MN (Hybrid)

Salary Not AvailableSenior Level3+ years expFull time

Posted 9 days ago

Job Summary

Own the end-to-end demand engine and multi-channel campaigns, from signal setup and landing-page optimization to deliverability and reporting, to fuel the sales team and drive fast, measurable growth.

  • Lead the signal engine, landing pages, and inbound routing
  • Build and run comprehensive email and multi-channel campaigns
  • Own sending infrastructure and campaign measurement

Job Description

Responsibilities

  • Set up and run our signal engine: intent data, website and LinkedIn activity, job changes, and partner activity, turned into triggers our sales team acts on the same day
  • Build and run email campaigns: nurture, re-engagement, partner segments, and sequences that support our sales team
  • Own the sending infrastructure behind them: domains, inboxes, warm-up, and deliverability
  • Own our landing pages and the conversion testing behind them
  • Make sure inbound leads reach the right rep quickly
  • Run campaigns across our channels, measure what each one produced, and report results clearly enough that anyone can follow them

Requirements

  • You've spent 3+ years doing this work on a demand gen or growth team, and you're ready to be the one who builds it
  • You know HubSpot and Salesforce well. You build workflows, scoring, and routing yourself
  • You are a good writer who can take a campaign from idea to sent
  • You've worked with intent tools like Clay, 6sense, ZoomInfo, or Apollo
  • You move fast, test often, and take real ownership of what you build

Benefits

  • An opportunity to propel your career within a rapidly-growing company
  • An incredibly supportive team that knows how to celebrate wins
  • Startup speed with real ownership and impact
  • Monthly team events and quarterly volunteer opportunities
  • Access to our downtown Minneapolis office and amenities
  • Hybrid work environment
  • Medical, dental, and voluntary benefits
  • Competitive compensation
  • Unlimited PTO
Yardstik logo

Yardstik

4.8 Glassdoor

Trust used to be assumed. Now it has to be proven.Yardstik is the creator of the Human Trust Platform—technology built for a world where AI-driven fraud, fake identities, and outdated background checks put people and businesses at risk.Traditional screening was built for a slower era. One-time checks. Point-in-time decisions. Blind spots everywhere. In today’s hiring landscape, that approach isn’t just outdated, it’s dangerous.Yardstik moves organizations beyond background checks into continuous verification before and after hire. Our platform combines fraud detection, identity verification, screening, and credential monitoring to make trust measurable, ongoing, and real.We help organizations:- Background screen candidates to identify who is credible- Stop identity fraud before bad actors get in- Verify that the right person shows up on day one—and every day after- Continuously monitor risk so trust doesn’t quietly degrade over timeThousands of customers across gig marketplaces, staffing, transportation, and healthcare rely on Yardstik to protect their workforce, their customers, and their reputation—without slowing down hiring.Because trust isn’t earned once. It’s maintained.

Founded in 2020
Minneapolis, Minnesota, USA
69 employees (2 in marketing)
1% recommend to a friend
1% CEO approval

Marketing Team

Marketing Team Size
2 (3% of company)
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$54M
Last Raise
$30M
Series B

Funding History

  • Aug 2026
    Series B • $30M
  • Oct 2023
    Series A • $12M
  • Feb 2022
    Series A • $8M

Traffic Signals

Monthly Visitors
346.3K
Traffic Source Mix
Search
5.4%
Direct
65.8%
Referral
6%
Social
1.4%
Paid
0.1%

Headcount Trend

Current headcount: ~69

Recent News

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Demand Generation Manager

Yardstik · Minneapolis, MN · Hybrid