Responsibilities

• Plan and execute integrated digital demand generation campaigns
• Manage paid media strategy and external agency relationships (LinkedIn, programmatic, digital channels)
• Own organic social media execution and growth
• Manage execution of influencer marketing programs, including creator coordination, campaign rollout, and integration of influencer content across paid, organic social, and digital demand campaigns
• Track and optimize influencer performance, ensuring programs contribute to audience growth, engagement, and pipeline generation
• Manage campaign setup across email, landing pages, and digital channels
• Build and optimize nurture and lifecycle programs within HubSpot in partnership with Marketing Ops
• Conduct audience segmentation and targeting aligned with ABM strategy
• Test messaging, creative, and conversion paths to improve performance
• Track campaign performance and provide reporting insights

Requirements

• 4+ years of experience in B2B demand generation, digital marketing, or ABM
• Experience managing multi-touch campaigns and nurturing complex buyer journeys
• Strong knowledge of marketing automation and CRM systems
• Analytical mindset with the ability to interpret campaign data and optimize for performance
• Collaborative approach with proven success working cross-functionally with field and partner marketing teams
• Excellent project management and communication skills

Benefits

• Competitive equity in a well-established cybersecurity company
• Unlimited PTO with a 15-day minimum, plus local federal holidays
• Latest tech equipment and budget for your personalized setup
• Comprehensive health and benefits coverage
• Remote-first culture built for distributed teams