Responsibilities

• Plan and execute integrated demand generation campaigns across paid media, content, email, webinars, and digital channels
• Build multi-touch campaigns that move prospects from early awareness through sales-qualified opportunities
• Develop clear, compelling campaign messaging and offers for senior-level buyers
• Continuously test and refine campaigns to improve performance, efficiency, and pipeline impact
• Own paid media execution across channels including LinkedIn Campaign Manager, Google Ads, and programmatic display
• Test new paid channels and formats to identify efficient ways to reach target audiences
• Monitor performance and adjust spend based on results and pipeline contribution
• Run ongoing A/B tests on ad creative, messaging, landing pages, and audience targeting
• Build and manage nurture programs that educate prospects and support sales readiness
• Identify funnel drop-off points and improve conversion rates at each stage

Requirements

• 3–5 years of experience in B2B SaaS demand generation
• Proven ability to generate qualified pipeline and show clear marketing impact in longer sales cycles
• Deep expertise with HubSpot marketing automation platform
• Strong analytical skills and comfort working with performance data
• Experience managing paid media programs, including LinkedIn Campaign Manager and Google Ads
• Strong project management skills and ability to collaborate across teams

Preferred

• Experience building or scaling demand generation programs at a high-growth startup
• Familiarity with account-based marketing approaches and intent data tools
• Experience with SEO and interest or background in Answer Engine Optimization (AEO)