Own 5+ years of hands-on demand gen across paid search, paid social, and events to drive measurable pipeline outcomes.

• Plan, execute, and optimize paid search campaigns across Google Ads and Microsoft Ads
• Run paid social programs on LinkedIn, Meta, and X (Twitter), with a focus on pipeline impact over vanity metrics
• Manage additional demand programs (content syndication, newsletters, podcasts, etc.) that expand Stord’s reach to priority audiences
• Own budget allocation across channels, continuously shifting investment toward highest-performing programs
• Lead end-to-end execution of webinars and virtual events, from topic ideation and speaker coordination to promotion, platform setup, and post-event follow-up
• Partner with Content, Product Marketing, and Sales to build programs designed to convert engagement into qualified pipeline
• Collaborate closely with the Field Events team on Stord-owned events and third-party trade shows
• Support logistics, vendor coordination, and on-site execution as needed
• Ensure event investments are tied back to measurable pipeline outcomes
• Own performance reporting across all paid and digital programs