Responsibilities

• Campaigns . You build and run campaigns in HubSpot — email pushes, roadshow and conference campaigns, seasonal promotions, upsell pushes to existing customers. Every campaign is named, tracked, and measured so we know exactly which ones put meetings on the sales team's calendar. You're the person making sure sojo stays in front of the right property managers with the right message — and that we can prove it turned into pipeline.
• Nurture and lifecycle. Not every lead is ready today. You build and manage the nurture sequences and lifecycle automation that warm contacts over time and surface them to sales the moment they're ready to talk.
• The database. sojo's CRM is a growth asset, and you treat it like one. Segmentation, hygiene, and growth — making sure every campaign has a bigger and better audience to work with, and that the data is clean enough to actually target off of.
• Attribution and measurement. Today, most of our web clicks show up as "Direct Traffic" because nothing is tagged. You fix that. UTMs on every link, campaign wrappers on every push, clean reporting on what drove what. When a campaign sources a meeting for the sales team, they know exactly why that prospect is warm and what campaign got them there — not just "they came from the website."

Requirements

• 3–6 years in demand gen or marketing at a B2B SaaS — an operator who builds and runs campaigns, not someone who briefs an agency
• Hands-on in HubSpot — lists, workflows, email campaigns, nurture sequences, lifecycle automation. This is your primary tool and you’re fast in it.
• You understand how email, nurture, and lifecycle work together as one system — not three separate things you check on occasionally
• SMB or mid-market experience, ideally with a usage-based or land-and-expand model
• You use AI to work faster and smarter — it’s part of how you actually operate, not just something on your LinkedIn
• You want to build the engine, not inherit one

Benefits

• We offer a competitive compensation package as well as Medical, Dental, Vision Insurance and 401(k).