Responsibilities

• Translate marketing priorities into channel strategies, timelines, and measurable outcomes. Connect paid media, SEO, AI search visibility, landing pages, lifecycle nurture, webinars, and events into one coordinated demand system, and find opportunities to improve performance, lead quality, and pipeline contribution.
• Own paid acquisition across Google Ads, LinkedIn Ads, Meta Ads, and retargeting, including setup, targeting, budget pacing, bidding, optimization, and reporting. Partner with creative to test hooks, messaging, formats, and offers, and recommend budget shifts based on cost per qualified lead and pipeline impact.
• Drive demand for webinars and PIMCON through paid campaigns, landing pages, retargeting, and audience development. Build campaign plans that connect the brands into a stronger ecosystem, and make sure every event and webinar lead has a clear follow-up path.
• Partner with web and creative to launch and optimize campaign landing pages. Monitor form, CTA, and traffic quality, and run tests on messaging, structure, offers, and conversion paths so every campaign has a clear destination and next step.
• Partner with lifecycle and sales to strengthen how marketing supports people across the full journey, from initial interest through ongoing engagement. Help identify opportunities to improve nurture, follow-up, re-engagement, retention, and customer growth as the lifecycle function continues to evolve. Ensure campaigns connect into the right next step based on audience, intent, and business opportunity.
• Lead SEO and AI search visibility priorities as part of the broader demand plan. Partner with the SEO Specialist to connect organic search, AI Overviews, LLM-driven discovery, service pages, case studies, and campaign landing pages to pipeline goals. Prioritize work by search intent, conversion value, and the clarity of website content for both prospects and emerging AI search experiences.
• Provide day-to-day management across demand generation priorities, set clear KPIs, support workflows, and manage timelines and handoffs across lifecycle and SEO. Report clearly on what is working, what is not, and what should change next. Escalate strategic recommendations, resourcing needs, and major budget decisions to marketing leadership.
• Plan and execute ABM programs that engage priority accounts and target verticals, leveraging intent signals, firmographic targeting, paid media, retargeting, and relevant placements.