Demand Generation Manager

San Francisco, CA (On-site)

$160K/yr – $250K/yrMid Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own multi-channel demand gen execution for a technically focused buyer, aligning with Sales and Product Marketing to drive pipeline and ROI.

  • Ownership: Lead multi-channel campaigns across digital, paid, email, content, ABM for a DevTools audience
  • Collaboration: Align with Sales, Product Marketing, and Content to hit pipeline targets
  • Measurement: Track ROIs, CAC, attribution to optimize ROI and funnel velocity

Job Description

Responsibilities

  • Assist in executing multi-channel demand generation campaigns across digital, paid media, email, content marketing, tradeshows, webinars, SEO, and ABM
  • Support ABM and enterprise marketing initiatives, helping target strategic accounts and key decision-makers
  • Collaborate with Sales, Product Marketing, and Content teams to align campaigns with business objectives
  • Track, analyze, and optimize campaign performance to improve ROI, engagement, and pipeline metrics
  • Help maintain marketing automation, CRM, and reporting workflows to ensure accurate tracking and attribution
  • Support paid advertising, retargeting, and performance marketing activities
  • Contribute to creative content, landing pages, and campaign assets to engage developer and technical audiences

Requirements

  • 5+ years of experience in B2B demand generation, growth marketing, or performance marketing, preferably in SaaS, DevOps, or developer tools
  • Experience marketing to technical audiences, ideally in DevTools, DevOps, or developer-focused environments
  • Hands-on experience executing multi-channel campaigns and ABM programs
  • Strong analytical skills and comfort working with KPIs such as CAC, LTV, pipeline velocity, and attribution
  • Ability to collaborate cross-functionally and manage multiple priorities
  • Goal-oriented, detail-driven, and capable of delivering measurable results
  • Comfortable working in a fast-paced, high-growth environment

Preferred

Benefits

Port logo

Port

We combined hundreds of years of DevOps knowledge with thousands of hours of research to transform the developer experience as the world sees it today. Starting by building the Developer Portal that brings everyone together, and going forward as the developer experience forefront. Join our Community on Slack to discuss DevEx with your peers and influence our roadmap: https://www.getport.io/community

Founded in 2022
Middletown, Delaware, USA
375 employees (20 in marketing)

Traffic Signals

Monthly Visitors
112.4K
Monthly Google Ads Budget
$5K
Traffic Source Mix
Search
39.4%
Direct
44.2%
Referral
11.6%
Social
3.6%
Paid
1.1%

Headcount Trend

Current headcount: ~382

Marketing Team

Marketing Team Size
9 (2% of company)
Median Career Experience
10.5 years
Median Tenure
0.7 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$60M
Last Raise
Series B, 1 years ago