Responsibilities

• Develop and execute demand generation campaigns that drive awareness, engagement, and qualified opportunities.
• Support the marketing funnel from first touch through sales opportunity.
• Work closely with leadership and sales to align marketing initiatives with business goals.
• Improve Pairaphrase’s organic search visibility through SEO best practices.
• Develop strategies to improve visibility within AI-powered search and answer engines such as ChatGPT, Gemini, Claude, Perplexity, and Microsoft Copilot.
• Identify emerging search trends and opportunities to increase brand discovery.
• Blog articles
• White papers
• Case studies
• Webinars

Requirements

• 3–6 years of experience in B2B SaaS marketing, demand generation, or growth marketing.
• Strong understanding of: SEO; GEO; Content marketing; Email marketing; Marketing automation; Social media marketing.
• Excellent writing and communication skills.
• Strong analytical and problem-solving abilities.
• Self-starter who can manage projects independently.

Preferred

• Experienced storyteller
• Experienced audience builder
• Demonstrates problem solving skills
• Experimental and unafraid to fail
• Data-obsessed and makes decisions based on data
• Experience targeting healthcare, legal, government, education, or enterprise buyers.
• Familiarity with AI, compliance, cybersecurity, or workflow software.
• Experience with webinars and virtual events.
• Interest in emerging AI search and GEO strategies.

Benefits

• Remote Work Environment
• Flexible PTO
• Professional Development Opportunities
• Opportunity for Career Growth