Demand Generation Manager at Omni Lab | USA | $120K/yr – $150K/yr

Demand Generation Manager

USA (Remote)

$120K/yr – $150K/yrSenior Level8+ years expFull time

Posted 2 months ago

Job Summary

Own cross-channel paid media strategy for B2B SaaS enterprise clients, shaping program direction and content promotion while tying spend to CRM outcomes.

Lead executive-level strategy reviews and translate ad data from Google, Facebook, and LinkedIn into enterprise recommendations.
Align multi-channel plans with enterprise goals and Omni Lab integration for seamless execution.
Coach a team of Senior Paid Media Managers and designers to reflect the strategic direction in campaigns.

Job Description

Own the strategic direction of cross-channel paid media programs for mid-market and enterprise clients, setting the overall approach across search, social, and emerging channels rather than executing a single tactic
Serve as the senior point of contact for multiple clients, managing their paid media strategy and ensuring their satisfaction at the executive level
Host bi-weekly strategic reviews with client leadership, answer questions on Slack, and present monthly and quarterly performance reports that connect spend to business outcomes
Develop and lead comprehensive, cross-channel campaign plans, aligning enterprise business goals with the right mix of paid media strategies
Provide strategic direction on the type of content clients should promote, where to promote it, and how to optimize it across channels for best results
Analyze data from paid channels like Google Ads, Facebook Ads, and LinkedIn Ads, and translate their impact on CRM metrics in systems like HubSpot and Salesforce into strategic recommendations
Use insights from data analysis to guide cross-channel strategy pivots and improve performance at scale
Lead coordination with Senior Paid Media Managers and Graphic Designers to ensure campaign execution reflects the broader strategic direction
Ensure seamless integration of efforts across the Omni Lab team to deliver exceptional, strategically aligned results for clients

Omni Lab

Omni Lab helps B2B SaaS brands drive demand through paid media to drive more qualified pipeline for your sales team.Growth at all costs is over; sustainable growth is what your SaaS brand needs. You need to optimize for the lowest cost per opportunity, not the lowest cost per lead.We've proven this with over 100+ B2B SaaS brands, driving tens of millions of dollars in net new pipeline.Let's do it for your brand.

Founded in 2020

Austin, Texas, USA

18 employees (9 in marketing)

omnilabconsulting.com