Responsibilities

• Own the integrated demand generation strategy across content, digital, and events to drive MQL growth and pipeline contribution across paid, owned, and partner channels
• Collaborate with Marketing Leadership to refine target audiences, buyer personas, customer experience journeys, and messaging strategies
• Develop and execute multi-channel campaigns that attract new prospects and convert existing leads into viable sales pipeline
• Oversee core Marketing demand functions and output, including SEO/GEO, paid digital advertising, content marketing, marketing automation, and live and virtual events
• Position the website as a high-performing centerpiece of the digital strategy, driving high quality traffic, engagement, and conversion
• Support the development and activation of content (blogs, ebooks, webinars, and events), aligning topics and formats to audience needs and campaign objectives
• Translate content into demand by guiding promotion across digital channels, including LinkedIn, Google search and display, and email
• Support Events Lead to ensure in person and virtual events serve as key drivers of new lead acquisition and existing audience nurturing
• Track and optimize performance against key metrics including MQLs, event attendance, and digital conversion
• Own and expand Roundstone’s visibility through earned and partner-driven channels