Responsibilities

• Own the integrated demand generation strategy across content, digital, and events to drive MQL growth and pipeline contribution across paid, owned, and partner channels
• Collaborate with Marketing Leadership to refine target audiences, buyer personas, customer experience journeys, and messaging strategies
• Develop and execute multi-channel campaigns that attract new prospects and convert existing leads into viable sales pipeline
• Oversee core Marketing demand functions and output, including SEO/GEO, paid digital advertising, content marketing, marketing automation, and live and virtual events
• Position the website as a high-performing centerpiece of the digital strategy, driving high quality traffic, engagement, and conversion
• Support the development and activation of content (blogs, ebooks, webinars, and events), aligning topics and formats to audience needs and campaign objectives
• Translate content into demand by guiding promotion across digital channels, including LinkedIn, Google search and display, and email
• Support Events Lead to ensure in person and virtual events serve as key drivers of new lead acquisition and existing audience nurturing
• Track and optimize performance against key metrics including MQLs, event attendance, and digital conversion
• Own and expand Roundstone’s visibility through earned and partner-driven channels

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field
• 5–8 years of B2B marketing experience with a focus on demand generation and integrated campaigns
• Experience managing or mentoring team members, with a hands-on, collaborative leadership style
• Strong working knowledge of digital marketing channels including LinkedIn paid and Google search/display
• Experience executing and optimizing multi-channel campaigns tied to pipeline outcomes
• Familiarity with industry events and trade shows as a demand generation channel
• Experience with marketing automation platforms such as Pardot (or similar)
• Strategic and analytical mindset with the ability to use data to drive decisions
• Strong verbal and written communication and stakeholder management skills

Nice To Have

• Experience with Salesforce and ZoomInfo is a plus
• Experience in the health insurance, benefits or financial services industry is a plus
• Digital marketing agency experience is a plus

Benefits

• Medical, dental and vision benefits
• Annual bonus
• Dependent care 100% match up to max allowable
• Parental leave
• PTO beginning on Day 1
• Tuition reimbursement
• Healthy work/life balance
• Hybrid office schedule
• 401(k) plan with company match
• Employee Assistance Program