Responsibilities

• Own integrated demand generation across content, digital, and events to fuel MQLs and pipeline.
• Collaborate with Marketing Leadership to refine target audiences, buyer personas, customer journeys, and messaging.
• Develop and execute multi-channel campaigns that attract new prospects and convert leads into pipeline.
• Oversee core Marketing demand functions and output, including SEO/GEO, paid digital advertising, content, marketing automation, and events.
• Position the website as a high-performing centerpiece of the digital strategy, driving high quality traffic, engagement, and conversion.
• Support development and activation of content (blogs, ebooks, webinars, events) aligned to audiences and objectives.
• Translate content into demand by guiding promotion across digital channels including LinkedIn, Google search/display, and email.
• Support Events Lead to ensure in-person and virtual events drive new lead acquisition and nurturing.
• Track and optimize performance against key metrics including MQLs, event attendance, and digital conversion.
• Own and expand Roundstone’s visibility through earned and partner-driven channels.

Requirements

• Bachelor’s degree in marketing, communications, business, or related field.
• 5–8 years of B2B marketing experience focused on demand generation and integrated campaigns.
• Experience managing or mentoring team members with a hands-on, collaborative leadership style.
• Strong working knowledge of digital channels including LinkedIn paid and Google search/display.
• Experience executing and optimizing multi-channel campaigns tied to pipeline outcomes.
• Familiarity with industry events and trade shows as demand generation channels.
• Experience with marketing automation platforms such as Pardot (or similar).

Preferred

• Salesforce and ZoomInfo is a plus
• Digital marketing agency experience is a plus
• Experience with industry events and trade shows as a demand generation channel

Benefits

• Medical, dental and vision benefits
• Annual bonus
• Dependent care 100% match up to max allowable
• Parental leave
• PTO beginning on Day 1
• Tuition reimbursement
• Healthy work/life balance
• Hybrid office schedule
• 401(k) plan with company match
• Employee Assistance Program
• On-site gym with personal trainer access
• Life insurance and short term disability insurance