Responsibilities

• Demand Generation & Campaign Strategy: Develop and launch integrated digital marketing strategies to drive awareness, engagement, and pipeline growth.
• Collaborate with Sales team to plan, execute, and launch targeted campaigns.
• Utilize platforms such as Pardot and Salesforce to manage campaigns and track performance.
• Digital Marketing Execution: Oversee multi-channel campaign execution, including email, web, and paid media.
• Monitor performance and continuously optimize spend, channel mix, and campaign effectiveness.
• Leverage AI tools to enhance targeting, personalization, and campaign efficiency.
• Content & Sales Enablement: Oversee the creation and distribution of multi-format content, including case studies, one-pagers, white papers, web content, emails, blogs, and sales decks.
• Assist Sales teams by developing case studies and supporting materials for client conversations.
• Ensure messaging consistency and alignment across marketing and sales assets.
• Program Management & Cross-Functional Collaboration: Evaluate, set, and manage budgets for marketing and sales-related initiatives.

Requirements

• 7+ years of experience in digital marketing or demand/lead generation
• Proven track record of driving pipeline growth and measurable marketing ROI
• Hands-on experience with marketing automation and CRM platforms, specifically Pardot and Salesforce
• Strong analytical skills with the ability to translate data into actionable insights
• Experience managing budgets and optimizing marketing spend
• Strong cross-functional collaboration and communication skills
• Ability to balance high-level strategy with hands-on execution
• Proactive problem-solving and continuous improvement mindset
• Strong organizational and project management skills
• Experience in a startup or high-growth environment

Preferred

• Experience in a startup or high-growth environment
• Quota-carrying sales experience
• Background in B2B and/or SaaS marketing
• Familiarity with AI-driven marketing tools and modern marketing technology stacks

Benefits

• Fully remote work
• Health, dental, and vision benefits
• 20 vacation days
• 5 Sick days
• 401k plan
• Health Advocate Healthcare Support
• On-Demand Primary Care and Teladoc Virtual Health
• Talkspace online mental health therapy
• Kindbody Family-building Care
• Home office allowance for essentials such as desks, monitors, chairs
• A collaborative environment with smart, hardworking professionals who are passionate about what they do and committed to excellence