Demand Generation Manager at LumaForge | Austin, TX | $100K/yr – $120K/yr

LumaForge

Demand Generation Manager

Austin, TX (Hybrid)

$100K/yr – $120K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own demand-gen and content programs to propel a scalable inbound pipeline across regions, turning site visits, content, and events into measurable pipeline while collaborating across Marketing, Sales, and Web teams.

Lead growth & funnel optimization: build inbound channels that drive 607+ qualified leads/year.
Content & campaigns: publish case studies, blogs, and demos aligned to buyer pain points to fuel pipeline.
Cross-region execution: tailor messaging and campaigns for multiple markets, coordinating with Sales and Web teams.

Job Description

Responsibilities

Own inbound lead growth. Track, analyze, and optimize monthly lead count toward a goal of 607+ qualified inbound leads per year.
Create and publish content consistently. Produce at least 2 case studies and 4 blog posts per month; develop quarterly product demo videos; manage a content calendar centered on customer pain points.
Expand reach. Place cross-pollination articles on industry sites, coordinate localized events, and develop advertising and workflow content that meets buyers mid-research.
Convert website visitors. Improve site conversion rate through targeted messaging, landing page optimization, and a clear customer journey from awareness to Marketing Qualified Lead.
Collaborate cross-functionally. Partner with Sales, Marketing, and Web Development to align messaging, accelerate the sales cycle, and refine targeting.
Analyze and iterate. Use data to continuously improve campaign performance, audience targeting, and content strategy.

Requirements

5+ years in demand generation, content marketing, or growth marketing — ideally in B2B technology or media/creative tools.
International mindset and experience required. Demonstrated ability to develop and execute campaigns across multiple regions and cultures, with an understanding of how messaging, buyer behavior, and content strategy vary by market.
Proven ability to build and execute content programs that generate measurable pipeline.
Strong understanding of SEO, paid media, and marketing analytics.
Experience working with sales teams and CRM/marketing automation platforms.

Preferred

Bonus: familiarity with post-production, video editing, or media production workflows.

Benefits

Competitive pay, that is based on the work that you do here at OWC and not based on a previous role.
A generous number of vacation/sick/personal days every year, including birthday time off!
Comprehensive health, vision, dental and wellness benefits.
401K
Life Insurance
Disability Insurance
Accident Insurance
Critical Illness Insurance
Tuition and Loan Assistance

LumaForge

LumaForge was created by a group of filmmakers, editors, colorists and creatives who needed better tools to tell their stories. As the filmmaking process became more complex, the founders of LumaForge decided it was time to simplify the experience so that artists could spend more time creating. The foundation of LumaForge has been and will always be a dedication to elevate video content by solving workflow problems. As long as artists are spending more time navigating unnecessary technical complexities and less on storytelling, LumaForge will be pushing the envelope to provide simple workflow solutions.

Founded in 2014

Burbank, California, USA

1 employees

lumaforge.com