Demand Generation Manager

New York City, NY (On-site)

$160K/yr – $230K/yrSenior Level5+ years expFull time

Posted 3 days ago

Job Summary

Own the end‑to‑end growth engine for demand generation with high‑value targets, building strategic account plans, ROI cases, and an active pipeline while coordinating with Sales, Marketing, and Applications to convert opportunities into revenue.

  • Own target-account strategy and ROI modeling for Kornit digital production
  • Develop and maintain relationships with executive- and operations-level stakeholders
  • Collaborate across teams to convert demand into qualified opportunities and revenue

Job Description

Responsibilities

  • Identify, target, and develop relationships with high-value demand generators such as Custom Ink, Live Nation, TeePublic, Redbubble, and similar organizations.
  • Develop a deep understanding of each target's business model, customer base, production requirements, growth strategy, and supply-chain structure.
  • Identify organizations with significant or growing demand for customized, personalized, short-run, on-demand, and digitally produced apparel and textiles.
  • Build and maintain a strategic target-account pipeline of current and prospective demand generators.
  • Research and map key decision-makers across executive leadership, operations, supply chain, merchandising, sourcing, production, and technology.
  • Develop business relationships that uncover opportunities for Kornit technology to enable new revenue streams, improve production economics, increase speed-to-market, and reduce reliance on traditional manufacturing and decoration processes and the associated balance sheet and P&L impacts.
  • Identify opportunities where Kornit technology can enable and scale on-demand production, mass customization, personalization, SKU proliferation, localized production, and rapid replenishment.
  • Work with prospects to develop compelling business cases and ROI models demonstrating that support the value of digital production and supply chain.
  • Create and execute account-specific strategies to move prospects from initial engagement to qualified sales opportunity.
  • Work closely with Kornit's Regional Sales Managers, Strategic Accounts, Marketing, Product Marketing, and Application teams to convert demand-generation relationships into qualified opportunities.

Requirements

  • 5–10+ years of experience in business development, strategic sales, demand generation, account development, or B2B marketing.
  • Demonstrated hunter mentality with a track record of identifying and developing new business opportunities.
  • Experience selling into or working with apparel, print-on-demand, e-commerce, promotional products, entertainment, sports/licensing, retail, or digital commerce preferred.
  • Strong understanding of the customized apparel and textile ecosystem.
  • Experience engaging VP- and C-level executives and developing strategic business relationships.
  • Proven ability to research an organization, understand its business model, identify opportunities, and create a compelling business case.
  • Strong business acumen and financial/ROI analysis skills., especially around supply chain, and financial/ROI analysis skills.
  • Excellent communication, presentation, negotiation, and relationship-building skills.
  • Ability to work effectively across Sales, Marketing, Product Management, Applications, and Executive Leadership.
  • Experience with Salesforce and CRM-based pipeline management.

Preferred

  • Experience selling into or working with apparel, print-on-demand, e-commerce, promotional products, entertainment, sports/licensing, retail, or digital commerce preferred.

Benefits

  • Kornit Digital offers an outstanding compensation and benefits package, medical, dental, and life insurance; Investment Savings Plan (401K) with employer matching.
Kornit Digital logo

Kornit Digital

3.5 Glassdoor

Kornit Digital (NASDAQ: KRNT) is a worldwide market leader in sustainable, on-demand, digital fashionx and textile production technologies. The company is writing the operating system for fashion with end-to-end solutions including digital printing systems, inks, consumables, and an entire global ecosystem that manages workflows and fulfillment. Headquartered in Israel with offices in the USA, Europe, and Asia Pacific, Kornit Digital serves customers in more than 100 countries and states worldwide. To learn more about how Kornit Digital is boldly transforming the world of fashion and textiles, visit www.kornit.com.

Founded in 2003
Rosh HaAyin, Center District, ISR
731 employees (24 in marketing)
63% recommend to a friend
42% CEO approval

Salaries

Posted range

$160K/yr – $230K/yr

Taken straight from the job posting.

See all Kornit Digital salaries

Funding

Total Funding
$19M
Last Raise
$19M
Post IPO Equity, 8 years ago

Funding History

  • Jan 2019
    Post IPO Equity
  • Jan 2017
    Post IPO Equity
  • Apr 2015
    Post IPO Equity

Traffic Signals

Monthly Visitors
52.6K
Monthly Google Ads Budget
$3K
Traffic Source Mix
Search
34.9%
Direct
26.5%
Referral
10.9%
Social
2%
Paid
14.1%

Headcount Trend

Current headcount: ~731

Recent News

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Demand Generation Manager

Kornit Digital · New York City, NY · On-site