Responsibilities - Plan and optimize multi-channel demand programs across paid search, paid social, content syndication, email nurture, webinars, and virtual and in-person events to boost MQLs and pipeline. - Run campaigns end-to-end, monitor metrics, and tune for conversion, lead quality, and cost efficiency with cross-functional feedback from BDR and Sales. - Collaborate with content, product marketing, and design to produce demand-generating assets aligned to target buyer personas. - Maintain a structured feedback loop with BDR and Sales teams on lead quality, follow-up cadences, and conversion performance. - Build and maintain campaign performance reporting covering MQL volume, pipeline sourced, channel ROI, and cost per lead. - Test and evaluate new channels and tactics relevant to the B2B finance and technology market.