Demand Generation Manager, Inbound at Garner Health | New York, USA | $96K/yr – $135K/yr

Garner Health

Demand Generation Manager, Inbound

New York, USA (Hybrid)

$96K/yr – $135K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive Garner’s inbound demand engine by owning the website, SEO, email lifecycle, and ABM-aligned experiences to turn visitors into qualified opportunities.

Own the primary website, publishing pages and optimizing user journeys to maximize conversions.
Must-have: 3+ years in B2B demand gen with proven web, SEO, and email impact.
Standout: Hands-on experience with HubSpot, Webflow, and SEMrush/Ahrefs.

Job Description

Responsibilities

Website & Conversion Ownership: Act as the primary owner of the website. Build and publish new pages, design and test user journeys, and optimize every entry point to maximize visitor-to-lead conversion rates.
Search & Answer Engine Optimization: Execute SEO and AEO strategies to ensure Garner is highly visible and authoritative in search results.
Email & Lifecycle Strategy: Own the execution of the email marketing program. Build and manage nurture tracks designed to educate prospects and convert them into sales-ready opportunities.
Reporting and Analysis: Maintain a rigorous cadence of tracking and reporting across all owned channels. Monitor channel-specific metrics and report on the performance of downstream KPIs and qualified pipeline.
ABM Strategy Integration: Partner closely with the ABM Director to translate account-based strategies into technical website experiences and targeted email tracks for enterprise accounts.

Requirements

3+ years in B2B demand generation, digital marketing, or growth marketing, with proven success owning and optimizing web, SEO, and email channels to drive pipeline.
Hands-on experience with HubSpot, Webflow, and SEO tools (SEMrush/Ahrefs).
Full-Funnel Orchestration: A systems-thinking approach to demand gen, understanding how organic channels and automation work together to move prospects from curiosity to qualified opportunity.
Analytical Rigor: A data-driven mindset with the ability to translate complex data into actionable growth strategies and optimized conversion paths.
Mission-Driven Focus: A genuine passion for fixing the American healthcare system through data-driven transparency.
High-Agency Accountability: A bias for action, operating with intense urgency, a strong sense of ownership, and a commitment to authentic, direct feedback.

Preferred

AI (Gemini/Claude)
ABM platforms
GTM automation (Clay)

Benefits

flexible PTO
Medical/Dental/Vision plan options
401(k) with company match
flexible spending accounts
Teladoc Health and more

Garner Health

3.6 Glassdoor

We believe in transparency, data-driven decision-making, and seamless customer experiences. That’s why we’re building solutions to help employees discover high-quality doctors. Our team includes healthcare operators, clinicians, engineers, and benefits experts, allowing us to develop solutions with a multidisciplinary approach.

Founded in 2019

383 employees (20 in marketing)

www.getgarner.com

59% recommend to a friend

70% CEO approval