Demand Generation Manager / Growth Marketing Manager

Blairsville, PA (Remote)

$90K/yr – $100K/yrSenior Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive product marketing and demand-gen programs to generate leads and build sales pipeline.

  • Own end-to-end campaigns across email, paid ads, webinars, and events
  • Must-have: 4–6 years in product marketing, demand generation, or growth marketing.
  • Standout: B2B/EdTech/professional services experience with residency in Central or Eastern time zones.

Job Description

Responsibilities

  • Plan and execute campaigns across email, paid ads (LinkedIn, Google), webinars, and events
  • Build and optimize lead-generation funnels and product nurture campaigns to convert prospects into sales opportunities
  • Track, analyze, and report on marketing performance (leads, MQLs, pipeline)
  • Collaborate with Subject Matter Experts (SMEs), sales and leadership to align marketing initiatives with business objectives

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or related field
  • 4–6 years of experience in product marketing, demand generation, growth marketing, or similar roles
  • Experience in B2B, EdTech, or professional services
  • Must reside in the Central or Eastern time zone

Preferred

  • K-12 education product marketing experience marketing to school district leaders
  • Paid media campaign and email marketing experience
  • Familiarity with lead scoring, funnel optimization, and lifecycle marketing

Benefits

  • 100% paid medical/dental/vision/LTD/STD/Life (Employee & Dependents)
  • 15 Days PTO given upfront in your first year
  • 8 Paid Holidays + 2 Floating Holidays
  • 401K plan - 4% company match
  • Exceptional Onboarding Process
  • And many more benefits
Instructional Empowerment logo

Instructional Empowerment

At Instructional Empowerment, our mission is to end generational poverty and eliminate achievement gaps through redesigned rigorous Tier 1 instruction that ensures deeper learning for ALL students. We believe true empowerment is achieved when systems and structures align to ensure students engage in rigorous, standards-based tasks that build knowledge with peers in collaborative, interdependent teams. We partner with school and district leaders to build schools’ capacity and instructional systems, driving rapid, measurable, and long-term student outcomes. By shifting from teacher-directed instruction to student-led team learning, we empower every student to become an independent, critical thinker who takes ownership of their learning. We are so serious about our mission that we founded our own independent Applied Research Center. Our research center verifies every project using the most exacting federal research standards. We ensure our methods work in every school and every classroom in all the different communities that our partner schools serve. When implemented effectively, student-led team learning has been proven to close or narrow opportunity and achievement gaps. We see this impact across our partner schools, where students develop the high-agency skills essential for success in a rapidly evolving world. If you believe what we believe, we hope you’ll join us to make the teaching and learning process more empowering for every child and educator.

Founded in 2022
Blairsville, Pennsylvania, USA
98 employees (11 in marketing)