Responsibilities

• B2B Paid digital strategy and execution across search, social, and display.
• User acquisition and lead gen programs targeting enterprise brand marketers, media agencies, and SMB and local advertisers.
• Nurture strategy: working with content and product marketing to design email and lifecycle touchpoints that move prospects through the funnel.
• Agency and vendor management: day-to-day oversight of our performance agency, platform relationships, and budget pacing.
• Demand gen reporting: pipeline contribution, CAC, ROAS, and channel efficiency, with a point of view on what's working and what to cut.
• Performance analysis: proactively monitor and report on performance and insights; review and challenge channel-specific plans to ensure efficiency and alignment to business goals
• Partner with Sales to understand and ensure lead quality, optimize towards higher-value customers.
• Creative messaging development, A/B testing

Requirements

• At least 4-6 years in demand gen, performance marketing, or growth marketing, ideally at a startup, B2B SaaS or ad tech company.
• Proven track record running paid campaigns that generate pipeline.
• Comfort operating across both enterprise B2B and self-serve/SMB motions.
• Data fluency and attribution and strong analytical instincts. Gets into the data themselves, and owns it when attribution breaks.
• Someone who can take a GTM brief and turn it into a channel plan without much hand-holding.
• AI-forward with judgment: fluent in AI-assisted execution but knows when not to trust it.
• Creative criteria

Preferred

• Experience in ad tech, location intelligence, or marketing technology.
• Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and other programmatic DSPs like The Trade Desk.
• Familiarity with HubSpot or similar marketing automation platforms.
• Experience with both brand and performance budget allocation.
• Experience with LLMs and Gen-AI platforms.

Benefits

• Be part of a dynamic team: Join a fun, fast-paced environment where your ideas matter and your impact is felt.
• Opportunities for growth: We believe in internal development, offering plenty of opportunities to learn, grow, and advance your career within the company.
• Flexibility: We offer a remote-first philosophy and flexible PTO policy, allowing you to balance work with your personal life.
• Collaborative culture: Work alongside passionate, creative, and motivated colleagues who support each other and encourage new ideas.
• Comprehensive benefits package: At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love. We offer:
• Fully-paid medical premiums for employees
• 401(k) employer match
• Generous parental leave
• Wellness and gym reimbursement
• Family and pet expense reimbursement
• Education and coaching reimbursement program
• Daily lunch credit when working in-office
• Fully stocked snacks and beverages in-office
• Option for mobile phone reimbursement or separate company phone
• Equity analysis to ensure fair pay