Responsibilities

• Understand and uphold FFWS core values, brand standards, and multi-brand identity guidelines across all digital communications
• Own enterprise ecommerce revenue targets across all brands
• Develop and lead enterprise DTC promotional calendar across approximately 18 brands
• Coordinate integrated marketing initiatives that drive website traffic, tasting room visitation, wine club acquisition, and database growth
• Align promotional timing with product releases, seasonal priorities, and experiential offerings
• Ensure promotional messaging consistency across channels while preserving individual brand identities
• Develop strategies to increase first-party data acquisition and lead capture
• Optimize gated offers, incentives, and acquisition pathways to grow CRM audiences
• Manage external digital media agency partnerships
• Oversee paid media budget allocation across brands

Requirements

• Must be at least 21 years of age
• Must have excellent verbal and written communication skills
• Must possess excellent critical thinking skills; the ability to “read between the lines”
• Proficiency with Microsoft Office Suite required
• Must have ability to work in a fast-paced environment with accuracy and efficiency
• 4–8+ years of demand generation, growth marketing, or performance marketing experience
• Experience managing paid media agencies and significant media budgets
• Strong understanding of paid search, paid social, retargeting, and digital acquisition strategy
• Deep familiarity with CAC, ROAS, CPL, funnel metrics, and attribution modeling
• Experience driving database growth and first-party data acquisition strategies

Preferred

• Experience operating across multiple brands or business units preferred
• Experience in direct-to-consumer wine, beverage, hospitality, or luxury ecommerce strongly preferred
• Bachelor’s degree in marketing, business, communications, or related field preferred