DEMAND GENERATION MANAGER at Flexxbotics Inc. | Boston, MA

DEMAND GENERATION MANAGER

Boston, MA (Remote)

Salary Not AvailableManager3+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive demand generation and digital marketing initiatives, owning campaigns, LinkedIn strategy, and event-led lead generation.

Own digital campaigns end-to-end, including LinkedIn distribution and lead nurturing workflows.
Must-have: 3-4 years in demand gen with systems thinking and HubSpot familiarity.
Standout: Experience managing tradeshows/events and cross-functional vendor coordination.

Create and execute our digital marketing campaigns, building them from the ground up.
Manage LinkedIn distribution strategies, monitor the performance of our content, and make adjustments as needed to optimize brand visibility.
Manage and update company digital media platforms to boost online presence.
Execute marketing automation strategies for lead generation and brand awareness.
Help manage and optimize automation for our CRM (Hubspot).
Set up and execute lead nurturing strategies and lead qualification processes.
Analyze conversion data to improve effectiveness and efficiency.
Lead all aspects of our tradeshows, events, webinars, and digital content.
Coordinate with vendors, customers, partners, exhibitors, videographers, copywriters, influencers, and other stakeholders during events.
Analyze event performance and prepare detailed reports.

3-4 years of relevant experience in demand generation and/or digital media marketing with a systems-level approach.
Strong knowledge and experience with LinkedIn marketing, including distribution strategies.
Proficiency in managing tradeshows and events.
Experience with video content creation and direction.
Familiarity with marketing automation and CRM tools (preference for HubSpot).
Experience with lead qualification and nurturing.
Excellent planning and project management skills.
Ability to execute marketing initiatives effectively.
Strong written and oral communication skills.
Self-motivated, creative, and results-driven.