Responsibilities

• Demand Gen Strategy: aligned to sales goals, target markets, and growth objectives.
• Build campaigns driving awareness, engagement, lead gen, pipeline, and customer expansion.
• Identify opportunities to accelerate growth within strategic districts and state markets.
• Collaborate with leadership on annual planning, forecasting, and budget allocation.
• Lead multi-channel campaigns: Email, ABM, Content, Paid digital advertising, Social, Webinars, Virtual events, Conferences and trade shows.
• Develop audience segmentation and targeting strategies.
• Manage campaign calendars and execution timelines.
• Ensure consistent messaging across all channels and touchpoints.
• Partner with School Sales leadership to align marketing efforts with pipeline goals.
• Define target account strategies and support district penetration efforts.