Demand Generation Manager, Digital Programs

New York, USA (Hybrid)

$96K/yr – $135K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

This role centers on digital program execution, content distribution, and sales enablement for B2B demand generation. It emphasizes data-driven analysis, cross-functional collaboration, and leveraging AI to scale content. The position values fast-paced, mission-driven teamwork and healthcare industry impact.

Job Description

Responsibilities

  • Digital Program Execution: Operationalize flagship content programs. Lead the operations, promotion, and distribution of webinars, ensuring maximum attendance and reach within target accounts
  • Content Distribution & Sales Enablement: Translate primary content into modular formats—including social-native clips and email snippets—while arming the sales team with social advocacy playbooks to build influence and engage prospects
  • Social Media & Audience Engagement: Manage brand social channels with a focus on LinkedIn. Maintain a consistent and authoritative brand voice while executing strategies to grow reach and leveraging AI tools to scale content production
  • Program Analysis & Reporting: Maintain a rigorous cadence of tracking and reporting across all digital programs. Monitor engagement signals and report on program-sourced pipeline and downstream sales impact
  • Integrated Campaign Support: Coordinate with the ABM and Performance teams to ensure digital programs are synchronized with our high-priority account targets and paid distribution efforts

Requirements

  • 3+ years in B2B demand generation, digital marketing, or growth marketing, with proven success owning and optimizing content-led programs and social channels to drive pipeline
  • Tech Proficiency: Experience with HubSpot, LinkedIn, and webinar platforms
  • Data-driven mindset with the ability to translate complex data into actionable growth strategies and optimized conversion paths
  • Exceptional communication skills and the ability to thrive in fast-paced, high-growth environments through cross-functional alignment
  • A genuine passion for fixing the American healthcare system through data-driven transparency
  • A desire to be part of a high-performing, mission-driven team that operates with intense urgency, a strong sense of individual accountability, and a commitment to authentic feedback

Preferred

  • Experience with AI tools and the ability to leverage AI to scale content creation and repurposing

Benefits

  • flexible PTO, Medical/Dental/Vision plan options, 401(k) with company match, flexible spending accounts, Teladoc Health and more.
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Garner Health

3.6 Glassdoor

We believe in transparency, data-driven decision-making, and seamless customer experiences. That’s why we’re building solutions to help employees discover high-quality doctors. Our team includes healthcare operators, clinicians, engineers, and benefits experts, allowing us to develop solutions with a multidisciplinary approach.

Founded in 2019
383 employees (20 in marketing)
59% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
90.9K
Traffic Source Mix
Search
30.3%
Direct
62.3%
Referral
6%
Social
1%
Paid
0.3%

Headcount Trend

Current headcount: ~387

Marketing Team

Marketing Team Size
12 (3% of company)
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$219.3M
Last Raise
$118M
Series D, 1 months ago

Funding History

  • Feb 2026
    Series D • $118M
  • Jan 2026
    Series C • $40M
  • Dec 2021
    Series B • $45M

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