Responsibilities

• Build and manage campaigns that generate a consistent flow of qualified leads and opportunities.
• Develop and optimize paid search, paid social, email, landing pages, and other demand generation channels.
• Create audience segments, account lists, and outreach strategies for physical therapy, rehabilitation, and sports related performance markets.
• Develop email campaigns to engage prospects throughout the customer journey.
• Improve landing pages, forms, offers, and conversation paths through testing and optimization.
• Partner with sales to understand prospect feedback and improve messaging, lead quality, and campaign performance.
• Manage external creative and marketing partners to support campaign execution.
• Track and report on marketing performance, pipeline, and revenue to identify what’s working and where investment should shift.

Requirements

• 5+ years of experience in demand generation, growth, or performance marketing in a B2B environment.
• Experience in healthcare, medical devices, clinical software, or sports technology is a plus.
• Hand-on experience developing and executing marketing campaigns from strategy through implementation.
• Proven ability to generate measurable leads, pipeline, or revenue through marketing efforts.
• Strong experience with paid search, paid social, email, landing pages, and audience segmentation.
• Experience with CRM systems and marketing reporting; Salesforce experience is a plus.
• Strong analytical and problem-solving skills with a willingness to test, learn and optimize.
• Ability to effectively market technical products to professional audiences.

Benefits

• PPO or High-Deductible plan
• Health insurance
• Dental insurance
• Vision insurance
• PTO
• Paid sick days
• 401(k)