Responsibilities

• Own the marketing-sourced pipeline number and report on it weekly against target
• Plan and run integrated campaigns across paid, content, and events — set the audience, the goal, and the channel mix for each cycle
• Brief content, paid, and events teams so campaigns are planned together instead of competing for the same creative resources in real time
• Own MQL-to-SQO conversion tracking and work with Sales to keep speed-to-lead tight on high-intent leads
• Partner with our GTM engineer on lead routing and attribution accuracy — you don't own the automation stack, but you live in it
• Define nurture strategy — audience, stages, messaging, exit criteria
• Identify and pitch new channels worth testing, backed by a real case for why

Requirements

• 4+ years running B2B demand generation with a pipeline dollar number you personally owned and can talk through in detail
• Strong analytical instincts — you know your numbers cold and adjust budget based on what's converting, not what you planned three weeks ago
• A track record of working directly with Sales on lead handoff, routing, and conversion
• Comfortable partnering with channel leads and marketing ops/automation
• Real experience running multi-channel campaigns

Preferred

• B2B SaaS experience selling into a non-technical or trades-adjacent buyer
• Experience at a founder-led or early-stage company where you had to build the playbook, not inherit one
• Familiarity with HubSpot or similar

Benefits

• A real number to own, and the room to build the whole motion around it
• A small, sharp marketing team already running paid, content, social, and events — you're the one who makes them work together
• Hybrid in SF (101 2nd Street)