Demand Generation Manager at Blackthorn | USA

Demand Generation Manager

USA (Remote)

$111K/yr - $117K/yr (Est.)Senior Level7+ years expFull time

Posted 5 months ago

Job Summary

Drive end-to-end demand-gen campaigns across email, ABM, paid media, and webinars to generate pipeline and revenue for Blackthorn.

Own end-to-end planning, execution, and optimization of demand gen campaigns across email, webinars, paid media, ABM, and digital channels.
Must-have: 5-7+ years of B2B demand generation experience, preferably in SaaS.
Standout: Deep Pardot and Salesforce ABM workflow experience with real-time dashboards.

Job Description

Drive end-to-end demand-gen campaigns across email, webinars, paid media, ABM, and digital channels to generate pipeline and revenue for Blackthorn.

Responsibilities

Own end-to-end planning, execution, and optimization of demand gen campaigns across email, webinars, paid media, ABM, and digital channels.
Build and manage the campaign calendar in collaboration with the Director of Marketing and broader marketing team.
Develop audience segmentation strategies and targeted campaign tactics aligned with ICP and buyer journey stages.
Design and execute lead nurture programs that move prospects through the funnel from MQL to opportunity.
Drive toward the Marketing team’s target of sourced new revenue.
Analyze campaign performance data to identify what’s working and double down; quickly deprioritize what’s not.
Build and maintain conversion assets across the funnel: landing pages, forms, and email sequences.
Continuously optimize each asset to improve conversion rates at every stage, from first website visit to Sales handoff.
Partner with the paid media strategist to align paid campaigns with organic demand gen and ABM motions for maximum efficiency.
Build and own Blackthorn’s ABM strategy and execution, targeting high-value accounts with personalized, multi-channel campaigns.

Requirements

5-7+ years of B2B demand generation experience, preferably in SaaS.
Proven track record of building and scaling campaigns that directly source pipeline and revenue.
Proven experience building and running ABM programs, including target account selection, multi-channel orchestration, and account-level reporting.
Deep hands-on experience with Pardot (Account Engagement) and Salesforce®.
Strong analytical skills; comfortable with funnel metrics, attribution models, and ROI analysis.
Proficiency using AI tools (Claude, ChatGPT, etc.) to support daily execution, plus a demonstrated eagerness to experiment and test.
Experience with A/B testing, lead scoring, and multi-touch nurture programs.
Excellent project management skills. You can manage multiple campaigns simultaneously without dropping balls.

Preferred

Experience in the Salesforce ecosystem or selling to Salesforce customers.
Familiarity with ABM platforms and tooling (e.g., Demandbase, 6sense, Terminus, RollWorks).
Experience working closely with paid media (Google Ads, LinkedIn Ads) and optimizing across paid, organic, and ABM.
Experience partnering with Sales or Revenue Operations on GTM workflows and shared pipeline goals.

Benefits

An incredible team of smart and supportive people
A deep feeling of satisfaction and completion
Fully remote global team working from home
Stock options for every employee
Flexible work week
$400 office stipend
Maternity/Paternity leave
Student loan debt assistance
Pledge 1% - time off during the year for helping nonprofits
Health insurance contribution (if in the US)

Blackthorn

The Insurance and Advisory teams work hand in hand to provide a comprehensive approach to risk management and risk transfer, helping clients discreetly prepare and respond to a vast array of malicious risks and security perils.Trusted by governments, global organisations, charities and high-net-worth families, Blackthorn operates without industry bias – because we understand that complex threats do not discriminate. Our global reach and deep specialist expertise enable us to support clients wherever and whenever the need arises. Blackthorn, Blackthorn Insurance and Blackthorn Advisory are trading names of CHC Insurance Services Limited which is a company authorised and regulated by the Financial Conduct Authority under firm reference number 995548 to carry on insurance distribution activities. CHC Insurance Services Limited is registered in England and Wales company number 10942687. Registered Office at 1-3 Leadenhall Market, London EC3V 1LR

Founded in 2016

London, England, GBR

16 employees (3 in marketing)

blackthornrisk.com