Responsibilities

• Define and execute signal-led outbound strategy for enterprise accounts: choosing which accounts earn outreach, when, and through which channels.
• Build and run multi-channel campaigns across outbound, events, webinars, and digital that drive enterprise pipeline from first touch through closed-won.
• Write and refine enterprise outbound messaging aligned to Zapier's AI and automation use cases, across buying committee personas.
• Design account-based plays for high-value targets: multi-threading across buying committees, persona-specific outreach, and deal acceleration.
• Partner directly with Sales to align campaigns with active deal motion and enable the team with sequences, messaging frameworks, and activation guidance.
• Run three or more experiments per week across messaging, channels, offers, and timing, and share learnings that compound across the team.
• Use AI tools to accelerate execution and build repeatable, scalable workflows that improve outbound quality across campaigns.

Requirements

• You have 5 or more years of B2B marketing experience with a strong focus on enterprise demand gen and outbound, and a track record of hitting pipeline targets
• You have a background in in SaaS or automation/integration platforms with experience marketing to enterprise IT, Sales Operations, or RevOps personas
• You've run integrated, complex campaigns across digital, events, and partner channels, and you know how to measure impact
• You read signals -- product usage, intent, firmographic -- as buyer context, not just filters, and you know how to translate them into timely, relevant outreach.
• You run structured experiments -- three or more per week -- and treat misses as data, not failures. You form a hypothesis, test it, and iterate fast
• You have built campaigns that Sales actually adopts: sequences, messaging frameworks, and playbooks that scale beyond any individual campaign
• You have an AI-forward mindset with hands-on experience using AI to improve speed, quality, or relevance
• You are comfortable with and you’ve built campaigns for segments without established playbooks
• You have hands-on experience with modern outbound engagement platforms (Hubspot, Gong Engage) ABM platforms (Demandbase, 6sense) and enrichment tools (Clay, ZoomInfo, Apollo).