Responsibilities

• Campaign Strategy and Execution: Build and manage demand generation campaigns that support Bertec's priority markets, regions, products, and use cases. This includes campaign planning, audience targeting, channel selection, landing page coordination, paid media, email nurture, retargeting, webinar and event promotion, and performance reporting.
• Account-Based Marketing: Support account-based marketing programs for named target accounts. This includes partnering with sales to identify priority accounts, map buying committees, segment contacts, develop engagement plans, and coordinate outreach across digital campaigns, email, events, and sales follow-up.
• Paid Media and Retargeting: Manage paid campaigns across channels including LinkedIn, Google Search, display, and retargeting. Responsibilities include campaign setup, targeting, budget management, creative and copy testing, conversion tracking, and optimization.
• Landing Pages and Conversion Paths: Partner with content, design, and web support to create landing pages and conversion paths.
• Email Nurture and Event Promotion: Build email nurture programs that move prospects toward sales conversations. This includes webinar and event promotion, follow-up campaigns, lead nurture, installed-base campaigns, reactivation efforts, and target-account outreach.
• CRM, Attribution, and Reporting: Improve Bertec's marketing tracking and reporting discipline. This includes campaign naming, UTM standards, form tracking, lead source attribution, lifecycle stages, lead status definitions, dashboards, and sales handoff visibility.
• Sales Handoff and Follow-Up Coordination: Work with sales leadership and Account Executives to ensure qualified engagement receives timely follow-up. This includes lead scoring, account fit assessment, follow-up SLAs, CRM tasks, sales alerts, campaign reviews, and feedback loops.
• Partnership with Content and Communications: Partner with Bertec's content and communications function to turn messaging, proof points, customer stories, webinars, and product narratives into campaigns through execution, targeting, conversion paths, optimization, tracking, and reporting.

Requirements

• 6+ years of experience in B2B demand generation, growth marketing, campaign marketing, digital marketing, or account-based marketing
• Experience building and managing campaigns across LinkedIn Ads, Google Ads, email, landing pages, webinars, retargeting, and marketing automation
• Experience supporting complex B2B sales cycles with multiple stakeholders
• Experience with CRM campaign tracking, lead attribution, lifecycle stages, and reporting
• Experience partnering with sales on lead handoff, campaign follow-up, account targeting, and pipeline feedback
• Strong understanding of converting market engagement into qualified sales opportunities
• Ability to manage campaigns hands-on without a large internal team
• Data-driven approach to improving campaign performance
• Strong project management and operational skills

Preferred

• Healthcare technology, medical devices, life sciences, rehabilitation, sports performance, biomechanics, research, enterprise B2B, or other technical markets
• Account-based marketing for hospitals, health systems, universities, research organizations, enterprise buyers, or multi-site organizations
• Experience supporting regional or territory-based campaigns
• Experience promoting webinars, conferences, product launches, or other events
• Experience with Salesforce, HubSpot, GA4, Google Search Console, LinkedIn Campaign Manager, Google Ads, Apollo, ZoomInfo, Clay, Sales Navigator, or similar platforms
• Experience in smaller organizations requiring both strategy and execution
• Experience building marketing systems from an early-stage or underdeveloped foundation

Benefits

• Health, dental, and vision insurance
• 401(k) plan with up to 4% company match
• Paid time off and 13 paid holidays
• Training and professional development opportunities