Responsibilities

• Run the paid engine across Google, LinkedIn, Meta, and Bing: budget allocation, bid strategy, creative testing, and reporting, in partnership with our agency.
• Be the internal owner the agencies need: Clear pixel, tag, and tracking fixes, landing page tests, and booking-flow issues without multi-week waits. Define the audience, angle, hook, format, hypothesis, and success metrics up front rather than handing the agencies a vague task.
• Own AEO/GEO: Make sure Belfry shows up where buyers are actually looking, in AI-assisted search and answer engines (Answer Engine Optimization and Generative Engine Optimization) as well as traditional SEO.
• Launch Belfry's email marketing program as a new always-on channel, from platform and list build to segmentation, cadence, and performance.
• Bring new channel ideas and execute them efficiently: gifting, experiential, events, and other non-obvious formats. Prioritize by evidence, expected impact, effort, and the value of the learning. Test fast, and kill what doesn't earn its place.
• Build and run account-driven, signal-based campaigns. Use modern tools and AI to source data, tier accounts, and trigger personalized outreach off intent signals rather than blasting the same message to everyone.
• Own the martech stack. Add modern tools and make improvements as needed. Current stack: HubSpot, GA4, and Search Console.
• Define the marketing-to-sales handoff. Work closely with sales to drive qualified leads that convert to opportunities, and orient the engine around priority accounts.

Requirements

• 4+ years running demand generation or paid media in a B2B SaaS environment, ideally owning a channel or program end-to-end rather than executing someone elses plan
• Experience at a growth-stage company (Series A to C) where you had to build a process, not just follow one
• An audience-first approach to channel strategy and campaign development
• Breadth across growth marketing with real depth in some areas: deep in paid (Google, LinkedIn, Meta), plus working knowledge across email/lifecycle, SEO, web optimization, and marketing ops
• Comfort with ambiguity and a strong bias toward shipping over specing
• An experimentation mindset. You don't just re-run what's worked before, and you know how to scale what does
• A revenue-first instinct
• Strategic and scrappy. You'll be hands-on building and executing in tools, but you'll also set goals, prioritize initiatives, and report on what matters to the whole company
• Hands-on experience with AI-driven workflows

Preferred

• Vertical SaaS experience preferred

Benefits

• A small, high-ownership team that's actually building something new.
• Real equity in a high-growth start-up, with a clear path to a meaningful outcome.
• Fully covered medical, dental, and vision
• Unlimited PTO, actually used, plus 11 paid holidays.