Responsibilities

• Plan and execute multi-channel campaigns across digital, email, and events
• Manage paid media and conversion optimization
• Own marketing automation, database health, and lead scoring in HubSpot, layering in AI-enabled enrichment and intent signals where it sharpens targeting
• Design and build AI-enabled operations workflows (e.g., Clay enrichment, AI-assisted list building, automated lead routing) that cut manual work and speed up execution
• Own audiences and segmentation
• Align closely with Sales, and Partnerships to optimize lead handoff and SQL quality
• Track performance, create AI-assisted dashboards, and analyze campaign ROI, using AI to surface insights faster, not just report numbers
• Lead customer marketing initiatives (reviews, upsell nurtures, referral programs, etc.)
• Serve as a HubSpot subject matter expert and build demos to support marketing and partnerships content
• Support partner marketing execution and campaign deployment

Requirements

• You have 5+ years in demand generation roles or marketing roles, preferably in a B2B or agency setting.
• You’ve owned paid campaigns, marketing automation, and pipeline reporting.
• You’re an expert in HubSpot and love building a clean, effective martech stack.
• You’re fluent in AI-enabled GTM tools (Clay, ChatGPT/Claude, Zapier/Make, etc.) and use them to build smarter workflows, not just faster ones.
• You’re passionate about driving results and know how to work cross-functionally with sales, partnerships, and delivery.
• You enjoy customer marketing initiatives and understand how to engage across the lifecycle.

Benefits

• remote flexibility
• 401k
• great benefits
• meaningful work
• growth opportunities
• and the chance to shape the future of how companies operate!