Drive demand generation and ABM for private capital clients, owning multi-channel campaigns, attribution, and collaboration with sales to strengthen pipeline and win-rate.

• Own multi-channel demand generation strategy and execution to build pipeline.
• Must-have: 5–7 years in B2B SaaS demand with proven pipeline impact.
• Standout: Cross-functional collaboration with RevOps and sales to align ICP and outreach.

Requirements

• 5–7 years in demand generation, growth, or performance marketing within B2B SaaS, with a proven track record of driving pipeline and improving funnel conversion
• Experience owning multi-channel acquisition programs, including paid (LinkedIn, Google, programmatic), ABM (e.g., 6sense), email nurture, and lifecycle campaigns
• Strong marketing operations and systems expertise, including HubSpot (workflows, properties, campaign tracking), Salesforce (data quality, RevOps alignment), and integrations across tools (e.g., Slack)
• Hands-on experience building and maintaining end-to-end tracking and attribution (GA4, Tag Manager, UTMs, conversion tracking)
• Working knowledge of SEO strategy and execution, including keyword development, on-page optimization, and performance tracking
• Ability to write and optimize performance-driven messaging across channels, with comfort using AI tools to accelerate execution and reporting
• Comfortable operating across the stack, including light technical implementation (WordPress updates, form integrations, tracking scripts, embeds)

Nice To Have

• Industry experience: familiarity with private capital or complex B2B markets, or a demonstrated curiosity to go deep in the category

Benefits

• A defining moment – Private capital is evolving, and the category is still open
• Real ownership – Direct impact on pipeline and budget responsibility
• A high-caliber team – Sharp, low ego, and focused on doing great work
• Meaningful work – Supporting firms that manage billions in capital
• Work that matters. Benefits that do too :
• Full medical, dental, and vision coverage
• Flexible PTO and paid holidays
• Volunteer time and donation matching
• 401(k) match
• Career development and a connected culture
• Learn more at altvia.com/careers