Demand Generation Lead at Sent, Inc. | New York City, NY | $155K/yr – $215K/yr

Demand Generation Lead

New York City, NY (On-site)

$155K/yr – $215K/yrSenior Level4+ years expFull time

Posted 5 weeks ago

The other 99% submit and hope. You're about to do something different.

Own a developer-first growth engine focused on experiments, activation, full-funnel demand, tooling, and revenue reporting.

Run a structured growth experimentation cadence to test landing pages, onboarding, pricing, and paid creative
Own the self-serve activation funnel end to end from signup to first production send
Own global demand across paid, SEO, lifecycle, and events with repeatable growth loops

Run a structured growth experimentation cadence: form hypotheses, ship tests across landing pages, onboarding, pricing, and paid creative, read the results honestly, and double down on what wins
Own the self-serve activation funnel end to end: signup → first API call → first production send. Instrument it, find where developers drop off, and write the experiments that fix it
Own full-funnel demand across paid (search, social, podcast/newsletter sponsorships), SEO, lifecycle, and events, building repeatable systems and growth loops rather than one-off campaigns
Build your own tooling and tracking: write SQL against the warehouse, stand up landing pages, script automations, integrate the marketing stack via API, and build the occasional interactive demo or programmatic-SEO play without waiting on engineering
Own marketing's contribution to revenue, self-serve and sales-assisted, and report cleanly on CAC, conversion rates, payback, and experiment ROI
Partner with sales on lead scoring, handoff, and targeted account-based plays for larger logos, and with DevRel and content to turn technical work into distribution