Responsibilities

• Own demand generation end-to-end, from strategy through execution and reporting
• Develop and execute paid acquisition and channel strategies across core platforms
• Build and iterate on SEO and organic growth initiatives
• Collaborate closely with design to produce high-quality content and campaigns
• Own funnel performance, including conversion optimization across the entire customer journey
• Build reporting infrastructure and track performance across channels and campaigns
• Manage and present budgets, performance, and strategy updates to leadership on a regular cadence
• Work cross-functionally with sales and post-sales teams to align on pipeline generation and feedback loops
• Partner closely with analytics to develop a strong measurement and attribution framework
• Continuously test, learn, and refine strategies to improve pipeline generation and efficiency

Requirements

• 3–6 years of experience in demand generation, growth marketing, or performance marketing
• Strong hands-on experience with paid acquisition, channel strategy, and/or SEO
• Demonstrated ability to execute campaigns and drive measurable outcomes (pipeline, conversion, CAC)
• Strong analytical mindset and comfort working with data, reporting, and funnel metrics
• Experience working in B2B environments (mid-market or enterprise preferred)
• Ability to operate independently in a fast-paced, ambiguous environment without heavy structure
• Strong organizational skills and ability to coordinate across multiple teams
• High attention to detail and willingness to own execution end-to-end