Demand Generation Lead

Seattle, WA (Hybrid)

$150K/yr – $190K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive Ravenna's B2B demand generation program, building a scalable engine across outbound, SEO, paid, and content while running experiments and optimizing the funnel.

  • Own and optimize the demand engine across outbound, SEO, paid, and content to generate qualified pipeline.
  • Must-have: Proven 5+ years in B2B demand generation with measurable pipeline results.
  • Standout: Cross-functional collaboration with sales, product, and engineering and a plan to scale tooling and attribution.

Job Description

Drive Ravenna's B2B demand generation program, building a scalable engine across outbound, SEO, paid, and content while running experiments and optimizing the funnel.

  • Own and optimize the demand engine across outbound, SEO, paid, and content to generate qualified pipeline.
  • Must-have: Proven 5+ years in B2B demand generation with measurable pipeline results.
  • Standout: Cross-functional collaboration with sales, product, and engineering and a plan to scale tooling and attribution.
RAVENNA logo

RAVENNA

Helping IT and Operations teams deliver incredible support to their colleagues since 2024.

Founded in 2024
Seattle, Washington, USA
39 employees (3 in marketing)

Traffic Signals

Monthly Visitors
17.7K
Monthly Google Ads Budget
$74K
Traffic Source Mix
Search
19%
Direct
65.3%
Referral
7.8%
Social
6.6%
Paid
1%

Headcount Trend

Current headcount: ~41

Marketing Team

Marketing Team Size
2 (5% of company)

Funding

Total Funding
$16M
Last Raise
$1M
Non Equity Assistance, 5 months ago

Funding History

  • Oct 2025
    Non Equity Assistance • $1M
  • Apr 2025
    Seed • $15M