Responsibilities

• Lead, coach, and mentor a team of Demand Generation Specialists.
• Set weekly activity targets, conversion KPIs, pipeline goals, and individual close rates for low-value deals.
• Conduct regular 1:1s, call reviews, and performance assessments.
• Hire, onboard, and develop junior team members
• Oversee outbound prospecting, inbound lead follow-up, and marketing-generated lead conversion.
• Own the strategy and performance for closing defined low-value, high-velocity deals (e.g., smaller transactional opportunities or lower-complexity offerings).
• Ensure team executes consistent, high-quality follow-up via phone, email, and social channels.
• Standardize and continuously refine outreach messaging, qualification criteria, and closing processes.
• Partner closely with the Marketing team to align outbound efforts with ongoing campaigns.
• Provide real-time feedback on lead quality, persona engagement, and campaign performance.
• Coordinate follow-up processes for events, webinars, and digital campaigns.
• Track and report on team KPIs, including funnel metrics, opportunity creation, and low-value deal closure rates.
• Ensure CRM accuracy, particularly for multi-source attribution across marketing and outbound efforts.
• Identify operational bottlenecks and implement scalable improvements.
• Present weekly insights to both Sales and Marketing leadership.
• Work with Senior Account Executives to ensure seamless handoff of high-value opportunities.
• Partner with Sales Enablement to refine scripts, sequences, and deal closure playbooks.
• Provide product and messaging feedback to Product Marketing.

Requirements

• 2–4 years of experience in Demand Generation, SDR/BDR, Inside Sales, or similar pipeline roles
• Experience working with highly technical products (e.g., cloud platforms such as AWS/GCP/Azure, developer tools, and/or embedded systems)
• Experience mentoring or leading junior reps (formal or informal)
• Understanding of outbound sales motions and marketing-to-sales handoff processes
• Familiarity with closing small or transactional deals is a strong advantage
• Strong knowledge of CRM systems (Salesforce preferred) and sales engagement platforms
• Excellent written and verbal communication skills
• Ability to work hybrid, onsite in Dallas three days per week

Preferred

• Previous responsibility for closing small deals or renewals
• Experience in B2B enterprise technology environments
• Exposure to ABM programs or integrated campaign execution
• Process-driven mindset with a continuous improvement focus

Benefits

• Medical, dental, and vision insurance
• Dependent care and flexible spending accounts
• Pre-tax commuter benefits
• Life insurance and AD&D
• 401(k) retirement plan with company contributions
• Paid time off and 12 paid holidays each year