Responsibilities

• What You’ll Own
• Optimize Existing Channels
• Most of the budget sits in channels that already work. Your first job is to make each of them more efficient.
• - Paid Search (Google Ads, Bing). Keyword expansion and pruning, match type and bid strategy, negative keyword hygiene, ad copy and extension testing, competitor and category coverage.
• - Paid Social (LinkedIn, Reddit, YouTube). Audience building and layering, new ad formats as platforms release them, creative refresh cycles before fatigue sets in, and offer testing against each stage of the funnel.
• - Paid Programs (Affiliates, Newsletters, Trade Networks). Partner selection, placement negotiation, offer and creative development, and honest measurement of what each program actually returns.
• Underneath all of it is a running A/B testing calendar: ad copy, creative, audiences, offers, and landing pages.
• Test New Channels
• Our target audience also spends time in trade publications, industry newsletters, communities, podcasts, and events we may not be touching yet. You’ll find those places, get PreVeil in front of them, and structure each test with a budget, a hypothesis, and a kill criterion.
• Build the AI Workflows Behind the Program

Requirements

• 4+ years running paid search and paid social for B2B or SaaS company, or at an agency
• Hands-on ownership of a meaningful budget with a track record tying paid spend to pipeline and revenue, not just leads and clicks
• Background in a technical or regulated field is preferred
• Deeply analytical & rigorous about testing.
• You lead with AI. It’s a production tool for you, not occasional ChatGPT prompts.
• Fluent in the platforms: Google Ads, Microsoft Ads, LinkedIn Campaign Manager, YouTube, Reddit, etc
• Our stack also includes GA4, HubSpot, Salesforce, WordPress, Nooks, Claude. Familiarity helps but the ability to learn any tool quickly matters more
• Metrics-driven. You set clear KPIs, know which ones actually matter, and communicate wins and losses honestly
• Good human. You build trust quickly across Marketing, Sales, RevOps, CS, and the Executive team
• Intellectually curious

Preferred

• Boston-based or able to collaborate in-person multiple days per week